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Ashley

Ash is really passionate about helping businesses reach their full online potential. Having worked at Google, he understands algorithms and the boring technical stuff, especially what search engines might, or might not be, be looking for when ranking a site.

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Ashley
On Page SEO
Off Page SEO
PPC
Website Design

Here are some blogs I have written

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Voice Search Optimisation

Voice search optimisation and the mobile revolution have left their mark on the SEO industry, and one thing is certain, that mark is getting bigger. With the

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How Does Digital Marketing Add Value To Your Business?

Digital Marketing is a powerful tool, whether you're just starting or established. But exactly how does Digital Marketing add value to your business?

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Why Is Keyword Research So Important?

Why is keyword research so important? Well having a laser focused strategy and knowing what your competitors are up to form a huge part of any strategy

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SEO Techniques To Avoid

SEO Techniques To Avoid. here is no such thing as a perfectly optimised page. Search engines such as Google do not want to return the most optimised pages.

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Why Is Quality Research So Important To Your SEO Performance?

Understanding your brand and your website is a crucial part of developing an SEO strategy. Before anyone can look into the tactics that need to be implemented

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Marketing – Definitions and Examples

In this article, we have put together a list of some of the most important marketing tools and tips, explaining what they all mean in more detail.

Our other members

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Elise
About Elise
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Ashley
About Ashley
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Alice
About Alice
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Sabina
About Sabina
Creative FAQs
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A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases. Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That’s because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results. AltaVista, AllTheWeb, Teoma, and Google all factor in the number and quality of links to your site when giving your site its ranking. Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine and request a visit by their spider. In essence, that is search engine submission. Because so many millions of web masters have submitted their sites over and over, the search engines have responded by putting more emphasis on sites that their spiders find naturally and less and less emphasis on sites submitted directly. So, being found is better than submitting directly.
Traditionally, the phrase Technical SEO refers to optimising your site for crawling and indexing, but can also include any technical process meant to improve search visibility. Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. The critical element in successful URL redirecting (or “domain forwarding”) is taking the time to make sure that ALL links to your old page from other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned
No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. The critical element in successful URL redirecting (or “domain forwarding”) is taking the time to make sure that ALL links to your old page from other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned
Of course it is. If you have patience, your site can be listed on every major search engine and directory at no charge. Search engines send out bots (or spiders) which traverse the Web following hyperlinks from one page to the next, gathering information and adding it to the search engines’ databases. If your site is listed on any Web page that is already indexed, then it will eventually be “spidered” and added to Google, AltaVista, MSN, Teoma, AskJeeves, AllTheWeb, and others. Once Google indexes your site, your site will appear in the search results of all the portals and search engines with which Google has a syndication relationship. These including AOL, Netscape, Go.com, Alexa, iWon, Earthlink, and CompuServe.
Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites, particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text. The overall impact of using ALT tags, in terms of search engine optimisation, is low. As they have become abused (like meta tags ) by webmasters who fill alt tags with streams of keywords, the major search engines have lowered the importance of ALT tags in their algorithms. However, ALT tags are a required element for standards-based HTML coding. Every image must have an ALT tag, and each ALT tag must be properly implemented.

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