AI-powered voice assistants are not just completing sentences or managing schedules anymore–they’re changing the way we shop too. Estée Lauder’s VMA (voice-enabled makeup assistant) is proof of the transformative potential of AI in the retail sector. VMA, using face scanning and voice commands, assists visually impaired customers in applying makeup, showcasing how voice-enabled AI is shaping a future of inclusivity and accessibility.
In this blog, we dive into the future of commerce, specifically exploring the strong impact of AI and voice-enabled technology. From the applications of voice commerce to the strategic implementation of generative AI models, we delve into the transformative landscape that is reshaping the way consumers interact with brands.
Understanding Voice Commerce
Voice commerce, or v-commerce, is emerging as a key element of e-commerce. Powered by AI assistants like Siri and Alexa, v-commerce allows users to seamlessly purchase products and services through voice commands. Recent steps in artificial intelligence development have accelerated its functionality and popularity.
How Does Voice Commerce Work?
Operating throughout the customer journey, from product discovery to checkout, voice commerce employs voice recognition and natural language processing (NLP) to interpret and respond to voice commands. Advanced AI and machine learning refine responses based on user preferences, previous purchases, and location.
Benefits for Customers and Sellers
Voice commerce brings hands-free convenience to consumers, streamlining online payments and delivering personalised shopping experiences. For business owners, it enhances customer satisfaction and reduces support costs. With generative AI models like ChatGPT, voice assistants are evolving to predict user needs and provide more valuable interactions.
V-Commerce Best Practices
Before we delve into the complexities of voice commerce, let’s lay down the foundations with v-commerce best practices:
- SEO for Voice Search: Optimise products with relevant long-tail keywords.
- Voice-Friendly Content: Craft content that is easily understood by voice assistants, incorporating colloquialisms.
- Voice-Activated Shopping: Allow voice-activated purchases with an optimised checkout process.
- Customer Support through Voice Assistants: Provide assistance through voice-assisted chatbots.
- Track Results: Establish measurable KPIs for voice searches, purchases, and support requests.
Voice Commerce Set to Explode
Here are some key insights and forecasts according to Hypotenuse AI (2023):
- Nearly half of all searches are expected to be via voice in the near future.
- Global voice-assistant e-commerce transactions are forecasted to reach a significant value.
- Voice commerce sales are estimated to grow, showcasing the potential of this growing channel.
Optimising Your Business for Voice Search
As we stand on the verge of a voice-centric era, it’s important for businesses to optimise for voice search. Here are some key strategies for optimisation:
- Voice SEO: Optimise website content for high rankings in voice search results.
- Target Local SEO: Emphasise business details and offerings for local relevance.
- Go Long-Tail: Focus on longer, conversational keywords for voice search.
- Optimise for Featured Snippets: Structure content to enhance visibility in voice search results.
Successful Voice Commerce Strategies You Can Adopt
Success in the world of voice commerce depends on strategic adoption, which is why we have enlisted some main strategies your business can develop:
- Enhance Customer Experience: Streamline voice shopping, offer recommendations, and make the path to purchase short.
- Conversational Keywords: Optimise content with longer, conversational phrases used in voice searches.
- Enhance Product Content: Keep product descriptions concise, well-structured, and illustrative.
- Design for Repeat Orders: Prioritise fast, simple, and discounted recurrent orders for consumables.
- Analyse the Data: Pay attention to customer interactions, track purchases, and use data for continuous improvement.
As businesses approach the transformative era of shopping, recognising the paradigm shift brought about by voice commerce is crucial. By preparing now and optimising for voice search and transactions, businesses can stay ahead in this dynamic and evolving landscape.
Keep an eye out on our AI Hub for more AI-related topics that will help your business stay at the forefront!