There are so many options out there now when looking to utilise AI as part of your marketing strategy and video creation is no exception. Keep reading to find out how Synthesia can simplify the video creation process. 

What is Synthesia?

Synthesia is an AI video creation tool that allows you to produce videos in less than 15 minutes. You don't need to be a skilled video editor to use Synthesia, you can get great results without any additional tools. Synthesia is currently used by more than 50,000 businesses of all sizes to produce stunning, expert movies for multiple purposes. 

Synthesia supports more than 120 languages allowing you to reach customers all over the world and meaning its functionality can be used by companies across the globe to produce videos for marketing, sales, internal communications, training and development and more. 

To ease the process of creating videos, it provides 125+ inclusive and varied AI avatars, 60+ pre-built templates, and other incredible features. So let’s learn more about them.

What features does Synthesia offer?

Synthesia break down their features into 4 main categories:

  1. AI avatars and voices
  2. Media and integrations
  3. Sharing and exports
  4. Security

With so many features to explore let’s get started!

AI avatars and voices

The main features of Synthesia are of course the AI avatars and voices features.  There are so many great features in this category including more than 150 ethnically diverse AI avatars to choose from to star in your videos, but if you wish you can create custom AI avatars. As we previously mentioned, it also supports more than 120 languages and accents as well as different voice tones, but just like custom avatars if you want to go the extra mile you can even clone your own voice! 

Synthesia supports text-to-speech functionality so you can type your text and turn it into voice overs in minutes! A new feature recently added is gestures, meaning your AI avatar can make small human gestures like nodding or raising their eyebrows.

Media and integrations 

Alongside a wide range of avatars and voices there are also lots of media features that you can utilise when creating your video content. These features include AI script assistant that provides prompts for your video scripts, add closed captions to improve accessibility, use the built-in screen recorder, a media library of royalty free images and a music library. 

That’s not all! As well as those features you can also benefit from uploading your brand’s font, upload your own music and media elements such as imagery or graphics, import PowerPoint presentations and add animated elements.

Whether you’ve chosen from one of the 65+ video templates or created your video from scratch, you can preview elements as you generate them and then make use of the commenting feature to get feedback and approval from your team before publishing.

Sharing and exports

Once you’ve created your video masterpiece you will of course want to share it! There are a variety of sharing and export options available within Synthesia including:

  • Video embedding
  • MP4 downloads
  • Branded share pages


Of course when utilising new AI tools, security is of paramount importance, which is why Syntesia has introduced a variety of security features including secure log-in for everyone in your company. Synthesia is also SOC 2 and GDPR compliant. Furthermore, they also moderate all videos created with Synthesia to ensure ethical use of AI.

What can I use Synthesia for?

Synthesia can be used for a variety of different things from internal training and development resources to social media and marketing videos. The variety of features, templates and functionality means the possibilities of what you can use Synthesia for are endless! If you are looking for an affordable, fast and seamless way to create video content for your business then Synthesia is a great option. 

Want to find out what other great tools are available? Visit our AI hub!