Citation Building2021-06-09T14:47:48+00:00

Citation Building

At greyzip, we provide all of our clients with a bespoke service to help strengthen their local SEO through the use of citations. If you’ve never come across this term before then you should know that citations are the crucial building blocks to any local SEO campaign due to the direct influence they have in local rankings. Building an extensive range of citations is what we are great at, reaching out and registering you with all of the most trusted directories in your area.

Free Citation Audit

All of our services come with a free citation audit so that we can identify the strengths and weaknesses of your current list of citations, what citations already exist and how we can improve on them. This information is gathered and meticulously revised to help form a comprehensive citation strategy for your business. Upon completion, you will receive a detailed report that includes links to all your new citations with full login details to each directory.

Once we have dissected your existing list we then research and begin implementation of different types of citations to make your business more optimisable for local SEO. These consist of generic, geo-specific and niche-specific citations from high Domain Authority directories. Having a dynamic range of citations provides you with the fundamental foundations to achieving local SEO since each different type of citation provides Google with unique information about your business.

Frequently Asked Questions

What is a Citation audit?2021-05-24T11:58:47+00:00

The more directories and aggregators that have the correct business information the better. That way the business will be listed in more places online, and make it easier for people to find it. To see how a business is doing, conducting a citation audit is the best course of action.

Citation listings with incorrect information may be damaging to your local rankings. The more accurate they are the better.

As an example, you might have a contact number listed on one website and a different contact number on another. This is bad for your business. It’s confusing for potential clients and they will not know which of the two are correct contact details. Not forgetting that it may also confuse Google.

What is a Local citation?2021-05-25T10:06:22+00:00

A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.

Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can help you rank accurately on Google Maps. Local businesses can actively manage many citations to ensure data accuracy.

Why are Citations important?2021-05-24T11:29:50+00:00

Citations are considered a ranking factor for local SEO. Having your business listed in trusted online directories sends signals to Google to improves their degree of certainty that your business exists.

The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how Google perceives your online presence.

This is why it’s important to pick your citations wisely.

Are there different types of Citations?2021-05-24T11:27:25+00:00

There are several different types of citation websites out there and many SEOs argue about which are more valuable than others.

However, for local SEO, the SEO community generally agrees that the following Citations are “must-haves.”

  • Google My Business
  • Bing Maps
  • Facebook
  • Yelp

There are hundreds of potential websites to list a business online, but not all of them may be relevant for your business. That’s why citation categories exist.

There are many types of citations for many different types of businesses. Attorneys, healthcare, real estate, you name it; a category of exists.

While some citations have a higher domain authority than other, the category relevancy is more important than the domain authority. That’s why getting listed in these industry categories is critical.

What is Citation building for SEO?2021-05-25T10:10:42+00:00

Citation building is the act of sending out consistent, accurate and relevant information about your business to listing directories so that search engines and consumers know when, how and where to find your local business.

You can also think of citation building as similar to link building.

Citation Building

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