There are 8 Facebook ad formats. They are video ads, story ads, photo ads, carousel ads, messenger ads, collection ads, slideshow ads, and playable ads. Using the right format for your ad is just as important as the ad copy and imagery. Please take advantage of each of them and see what they have to offer.

The expectations and results from Facebook ad campaigns differ based on ad quality, investment, industry, budget, audience, and other many more variables. The only way to determine the exact effectiveness ofFacebook advertising for your business is to make an effort, create the ads using the guidelines, and try it out and then monitor the results.