Are there different types of LinkedIn advertisement campaigns?
- Sponsored content. These are ads which promote content. Using special links, they can be posted on LinkedIn, your blog, your website or on any other platform. The goal here is to increase brand awareness; we want to get people talking about you/your business and to be contacted/followed by people interested in the sector.
- Sponsored InMail. These Ads can be used to send personalised messages to a specified audience by way of LinkedIn Messaging. This service is very useful for offering specialised content that could result in leads and, through the presentation of your company’s products/services, conversions.
- Text Ads. If you’re familiar with Google Ads, or you’ve created an ad on another social network before, then you already know how LinkedIn Ads work: They center on creating an attractive text ad that helps to lead members of your target market to your website, to a product landing page or to any other pertinent webpage designed to help you get leads and/or make conversions.
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