Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website.

The easiest way to think of backlinks would be as conversations among websites.

For example, John is a blogger, and he writes a very interesting article about a sports event.

Another blogger, Samantha, links to John’s article when sharing her perspective. Since she writes about the topic on her well-known online magazine site, this creates a backlink to John’s post.

Because the online magazine is popular, many other sites will link back to her article. This increases the online magazine’s authority, and John’s article also gets a valuable backlink from a reputable site.