One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results.  So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?

Unfortunately, the answer is you can’t…

If you search a relevant keyword and Google is not listing the map with business profile pages, then there is no way to force Google to show your business page.  Instead, you’ll need to optimise a page on your website using regular website SEO tactics.

For this reason, it’s important to always double-check the Google results page for your relevant search phrases before launching a local SEO campaign.  If Google is not ranking Google My Business profile pages, then local SEO is not the best approach.