Influencers do something that so many brands get wrong – they build a genuine relationship with their audience. Rather than concentrating on growing their sales, influencers think as individuals and create inspiring content that speaks to other people in their everyday lives. Their influencer-follower relationship is built on genuine engagement, and trust.

Google understands that people are looking for content that provides them with the right solution. Google rewards their relevant content with high site authority, which gives them a better chance at ranking first in a keyword search.