A redesign frequently entails considerable changes to a website’s coding and aesthetic presentation. For instance, a new visual identity and branding is introduced, pages are restructured UX-wise for increased functionality, the information architecture is updated, and a new CMS (content management system) is implemented.

A refresh occurs when the website’s essential structure and functions are largely unchanged and only small modifications are made. For example, a new colour palette and typography are introduced to improve the site’s look and feel, or minor UX changes are applied to specific changes.

Although a redesign and a refresh differ in terms of how resource-intensive they are, they will both have a big influence on your customers and their experience with your website.