LinkedIn is a professional platform, making it different than all the other platforms we discuss on this site. People predominantly use this site to:

  • Look for jobs
  • Look for and maybe recruit potential new hires or freelancers
  • Connect with colleagues and provide recommendations
  • Share and discuss news in their industry
  • Connect with industry influencers

People who use this site aren’t necessarily doing so for enjoyment; it’s a professional site, like a professional networking event, and it needs to be treated as such. People won’t be interested in emotional appeal products; they’re interested in software for their business and education to advance their careers and phone answering services instead.