As a member of your own business and sector, you will know your field of work and industry, and you will already have an understanding of who your competition is. This will usually boil down to your own personal research on who they are and what they do or provide. This is crucial for greyzip to know because we may measure or identify your competition differently. 

For us, we look at your competitors in search engines to see who would be attainable in terms of search engine rankings, and its always good to see who are doing what and how well they are doing it.

Having a clear understanding of who you believe is direct competition will help us when researching and implementing a strategy that personally works for you.