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Frequently Asked Questions

Here you'll find a range of FAQs covering all of the digital marketing services we provide. If you can't find the answer you're looking for, please contact our team who will be happy to help!

SEO
SEO stands for Search Engine Optimisation and it impacts every aspect of your web-site. A sites SEO determines how and where you rank on search engines such as Google. This could ultimately be the difference between your company hitting year on year growth or watching those numbers plummet. SEO and the areas involved span across a wide variety of contributing factors. If even one of these contributing factors is lacking or completely incorrect, it could cost you the number one spot that everyone’s fighting for. However, with that in mind, it’s absolutely imperative to understand that ranking higher on search engines isn’t the be all and end all of progression or success.
SEO is important because it is a way of specifically targeting audiences you want to visit your website. SEO helps your website show up at the stage when a customer is actively looking for the products or services you offer. Having a strong online presence through good SEO makes your website easier for customers to find leading to an increase in website traffic and eventually an increase in sales.
Local SEO involves optimising a business or service for a search query that is location specific. Google and other search engines use a user’s location based on IP addresses (for desktop) and geolocation (for mobile) to determine what results to show a user. So if a user is searching for a local business, for example a solicitor, the search engine will display the businesses relevant to their location. Google also tends to prefer local search terms and keywords over global ones so make sure they are included in your search terms and the content on your website. Normal SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of your website through organic search engine results. Unlike local SEO the search terms for this are less likely to be location specific. The search terms and keywords will be relevant to your website and audience, this will improve the quality of your website traffic so that the people visiting your site are the ones who are actually interested in the product or service you offer. Give us a call or send us an email to discuss improving your website’s SEO.
Local SEO involves optimising a business or service for a search query that is location specific. Google and other search engines use a user’s location based on IP addresses (for desktop) and geolocation (for mobile) to determine what results to show a user. So if a user is searching for a local business, for example a solicitor, the search engine will display the businesses relevant to their location. Google also tends to prefer local search terms and keywords over global ones so make sure they are included in your search terms and the content on your website. Normal SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of your website through organic search engine results. Unlike local SEO the search terms for this are less likely to be location specific. The search terms and keywords will be relevant to your website and audience, this will improve the quality of your website traffic so that the people visiting your site are the ones who are actually interested in the product or service you offer. Give us a call or send us an email to discuss improving your website’s SEO.
With Google there are no guarantees, the search engine constantly makes changes to the algorithms that process and evaluate its results. Ranking on page one of Google is often a moving target. Looking for a significant increase in traffic to your website is a more measurable target. Increasing the traffic to your site of users actively looking for your services or products will convert to leads and potential sales for your business.
Yes! We have worked and are able to work with a wide range of websites whether they are built with templates or as a bespoke site. If your website is built on a content management system like WordPress, this will make everything a little easier. Depending on the complexities of your website we can either carry out work with our in-house Design and Development Team or liaise with you web developer to implement our recommended changes.
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