Frequently Asked Questions2021-03-12T20:56:43+00:00

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When there’s so many layers and varying factors that go into digital marketing, it’s no wonder that people have multiple questions to ask. Here on our Digital Marketing Frequently Asked Questions page, we’ve compiled some of the most commonly asked questions when it comes to all areas of the services we provide.

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What Is The Difference Between Local SEO and General SEO?2021-03-12T18:20:20+00:00

Local SEO involves optimising a business or service for a search query that is location specific. Google and other search engines use a user’s location based on IP addresses (for desktop) and geolocation (for mobile) to determine what results to show a user.

So if a user is searching for a local business, for example a solicitor, the search engine will display the businesses relevant to their location. Google also tends to prefer local search terms and keywords over global ones so make sure they are included in your search terms and the content on your website.

Normal SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of your website through organic search engine results. Unlike local SEO the search terms for this are less likely to be location specific.

The search terms and keywords will be relevant to your website and audience, this will improve the quality of your website traffic so that the people visiting your site are the ones who are actually interested in the product or service you offer. Give us a call or send us an email to discuss improving your website’s SEO.

Why Is SEO Important?2021-03-12T18:20:47+00:00

SEO is important because it is a way of specifically targeting audiences you want to visit your website. SEO helps your website show up at the stage when a customer is actively looking for the products or services you offer.

Having a strong online presence through good SEO makes your website easier for customers to find leading to an increase in website traffic and eventually an increase in sales.

How Much Should I Spend On SEO Each Month?2021-03-12T18:20:53+00:00

As with all marketing activity, how much you spend will depend on your marketing budget and objectives. The more you spend the more hours we can work on your website and the faster you are likely to see results.

To discuss what budget would be best for your business please contact us and our team will be able to talk you through SEO budgets in more detail.

Can You Guarantee My Website Will Appear On Page One of Google?2021-03-12T18:24:21+00:00

With Google there are no guarantees, the search engine constantly makes changes to the algorithms that process and evaluate its results. Ranking on page one of Google is often a moving target.

Looking for a significant increase in traffic to your website is a more measurable target. Increasing the traffic to your site of users actively looking for your services or products will convert to leads and potential sales for your business.

Can You Optimise Any Website?2021-03-12T18:21:01+00:00

Yes! We have worked and are able to work with a wide range of websites whether they are built with templates or as a bespoke site. If your website is built on a content management system like WordPress, this will make everything a little easier.

Depending on the complexities of your website we can either carry out work with our in-house Design and Development Team or liaise with you web developer to implement our recommended changes.

What is SEO & What Does it Stand For?2021-03-12T18:22:41+00:00

SEO stands for Search Engine Optimisation and it impacts every aspect of your web-site. A sites SEO determines how and where you rank on search engines such as Google. This could ultimately be the difference between your company hitting year on year growth or watching those numbers plummet. SEO and the areas involved span across a wide variety of contributing factors.

If even one of these contributing factors is lacking or completely incorrect, it could cost you the number one spot that everyone’s fighting for. However, with that in mind, it’s absolutely imperative to understand that ranking higher on search engines isn’t the be all and end all of progression or success.

What Exact Areas Will A Free SEO Review Cover?2021-03-15T13:57:07+00:00

Our FREE SEO Review will look to provide basic information on multiple areas of an existing websites SEO.
These areas include:

  • Summarised User Experience
  • Site Speeds
  • Meta Data Analysis
  • Heading Structure Analysis
  • Keyword Rank Performance
  • And More!

This information is all absolutely crucial and necessary to higher rankings on search engines such as Google.

What Can I Do With My SEO Review Results?2021-03-15T13:57:13+00:00

Here’s the thing about your FREE SEO Review. You aren’t obliged to do anything with those results. Ultimately, this information will be provided in an attempt to steer you and your company in the right direction.

With that being said, greyzip is here to provide services that can rectify the wrongs we discover. With an array of services to choose from, we have the perfect solution to put your business and website on the right track.

Can I Pay For Your SEO Services At A Later Date?2021-03-15T13:57:25+00:00

Many of our customers feel obliged to start their SEO journey with us after receiving their review results. Others decide that now isn’t the appropriate moment for them and contact us when the time is right.

Depending on what comes back from your FREE SEO Review will determine what area your website needs to focus on and what services are required. As a result, the cost of said service or services will vary.

However, regardless of your results, we are always ready to discuss them further to see what we can do and when we can do it.
As a whole, what we’re really trying to say here is, “Yes, of course you can!”


Why Should I Have An SEO Review?2021-03-15T13:57:51+00:00

The answer here is pretty simple. SEO is ever changing and the effect it has on your website is of great importance. It’s simply not enough to have an aesthetically pleasing website with hopes that people will stumble across you. There are far too many business’s taking this approach and it simply does not work!

Not everyone out there has the immediate influence or audience to bring traffic into their website. The only other way get yourself noticed is through means of pricey advertisement or well built SEO. 

Our FREE SEO review is there to shed some light on what areas your SEO is severely lacking. This information could prove to be absolutely priceless when it comes to improving where you rank on Google!

What If I Don’t Understand The Results Of My SEO Review?2021-03-15T13:58:05+00:00

Let’s make one thing perfectly clear! We’re not expecting everyone to understand these results or even act upon the information provided. 

If anything, we understand exactly why these results may overwhelm some people and throw a spanner in the works. If your SEO review results leave you scratching your head or concerned in any way, we’re more than happy to elaborate and explain them in more detail.

We aim to be absolutely crystal clear with the services we provide and what we aim to do for you and your websites SEO strategy. 

Where Can An SEO Review Lead?2021-03-15T13:58:14+00:00

The final goal of having an SEO review is to show the full extent of a websites performance and how it ranks on Search Engines such as Google.

If these results are mostly negative, then we can offer precious SEO services to develop and implement a personalised SEO strategy that works for you. Every websites SEO strategy may need to be tailored to suite that companies industry, goals, aspirations or potential location. 

In other words, your FREE SEO Review could lead to a groundbreaking relationship with greyzip that benefits your business for the better!

Can You Help Me Create My Digital Marketing Strategy?2021-03-12T18:21:10+00:00

Yes, our team of experts will discuss your marketing objectives and help you put together a comprehensive digital marketing strategy working within your budget. Each of our client’s have tailored digital marketing strategies and packages as every business has different needs.

What’s The Difference Between SEO PPC and SMM?2021-03-12T18:21:39+00:00

SEO (search engine optimisation) focuses on organic search, PPC is a paid form of search engine marketing and SMM focuses on using social media (paid and organic) to increase brand awareness, website traffics and sales. We recommend using a combination of the three in order to achieve the best results.

What Does Digital Marketing Mean?2021-03-12T18:22:01+00:00

Digital marketing is the use of the internet and other technology to promote a business’s products or services. There are several components of digital marketing and a combination of these will help form your digital marketing strategy.

Building a strong online presence will help achieve your marketing objectives, this is where we can help! Give us a call to discuss how digital marketing can help your business achieve its goals.

What Are The Different Types Of Digital Marketing?2021-03-12T18:22:07+00:00

The main areas of digital marketing we focus on are greyzip are; SEO, PPC, Social Media (organic and paid) influencer marketing and email marketing. We feel that these are the areas that achieve the best results for our clients.

Using a mix of these digital marketing techniques allows our clients to reach their audience. If you would like to know more about the services we offer, head to our services page or give us a call.

What Are The Benefits Of Digital Marketing?2021-03-12T18:22:12+00:00

There is a very long list of benefits that come with using digital marketing as part of your marketing strategy. These include a wider reach as social media, PPC and SEO are likely to reach a larger audience.

In general, digital marketing is relatively low cost compared to traditional methods meaning you often get a better return on investment. Digital marketing also allows you to build long-lasting relationships with your audience as well as the ability to personalise the customer’s experience.

Is Digital Marketing Cost Effective?2021-03-12T18:22:17+00:00

Digital marketing is a great cost-effective way to market your business to your target audience. There are a range of options when it comes to digital marketing and using  the right mix can lead to increased website traffic, sales and leads.

Our team can discuss your budget and goals with you. We tailor each digital marketing package to each business we work with depending on industry, budget and objectives.

Will You Be Able To Write The Copy For My Website Pages?2021-03-12T18:22:24+00:00

Of course we can! We will need you to provide us with some basic background information on your product or services and we can take care of the rest. Our copywriters will liaise with our SEO team to ensure your website’s copy contains the relevant keywords you will be ranking for.

Can You Write Articles For Me To Use On LinkedIn?2021-03-12T18:22:29+00:00

Yes, we are all about online presence here at greyzip and a strong LinkedIn profile as a business owner or director is key. We can create content specifically for your LinkedIn page aligned with the content on your website that will engage your audience.

Can You Write Blogs For My Website?2021-03-12T18:22:35+00:00

Yes, our copywriters can create engaging, informative and SEO optimised blogs for your website. We will work with you to ensure all the blogs we write are relevant to your audience and will help inform the reader.

All of the content we write will be tailored to your brand’s tone of voice. Our team will write in a natural style to keep Google happy whilst ensuring there is still a strong keyword density. Get in touch with us or head to our content creation page for more information

How Much Should I Spend On PPC Each Month?2021-03-12T18:19:51+00:00

We recommend a minimum monthly budget of £500-£1000 this is so that in the first month we can collect lots of data on what keywords and ads are performing the best for your business. After we have collected this data from Google we can review your budget and discuss with you what monthly budget would be best.

Please be aware that some industries are a lot more competitive than others leading to higher average costs per click. Speak to our team today for more information on the best PPC budget for your business.

How Long Does PPC take to start working?2021-03-12T18:19:57+00:00

A big benefit of PPC is that it provides almost instant feedback once your campaigns have been set up and approved by Google. Once your campaigns are up and running they will immediately start driving traffic to your website.

Is PPC Expensive?2021-03-12T18:20:29+00:00

PPC or pay-per-click doesn’t have to be expensive if your campaigns are set up and optimised correctly. We have years of experience of PPC and our experts will ensure you target the right keywords and that performance is closely monitored.

We regularly review campaigns so if a keyword or search term is becoming too competitive we can make changes.

Let Us Give You a Snapshot Of Your Current SEO Performance!