Frequently Asked Questions2021-05-25T08:44:57+00:00

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When there’s so many layers and varying factors that go into digital marketing, it’s no wonder that people have multiple questions to ask. Here on our Digital Marketing Frequently Asked Questions page, we’ve compiled some of the most commonly asked questions when it comes to all areas of the services we provide.

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What is the difference between local SEO and general SEO?2021-05-25T10:47:25+00:00

Local SEO involves optimising a business or service for a search query that is location specific. Google and other search engines use a user’s location based on IP addresses (for desktop) and geolocation (for mobile) to determine what results to show a user.

So if a user is searching for a local business, for example a solicitor, the search engine will display the businesses relevant to their location. Google also tends to prefer local search terms and keywords over global ones so make sure they are included in your search terms and the content on your website.

Normal SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of your website through organic search engine results. Unlike local SEO the search terms for this are less likely to be location specific.

The search terms and keywords will be relevant to your website and audience, this will improve the quality of your website traffic so that the people visiting your site are the ones who are actually interested in the product or service you offer. Give us a call or send us an email to discuss improving your website’s SEO.

Why is SEO important?2021-05-25T10:51:44+00:00

SEO is important because it is a way of specifically targeting audiences you want to visit your website. SEO helps your website show up at the stage when a customer is actively looking for the products or services you offer.

Having a strong online presence through good SEO makes your website easier for customers to find leading to an increase in website traffic and eventually an increase in sales.

How much should I spend on SEO each month?2021-05-25T10:53:17+00:00

As with all marketing activity, how much you spend will depend on your marketing budget and objectives. The more you spend the more hours we can work on your website and the faster you are likely to see results.

To discuss what budget would be best for your business please contact us and our team will be able to talk you through SEO budgets in more detail.

Can you guarantee my website will appear on page one of Google?2021-05-25T11:02:43+00:00

With Google there are no guarantees, the search engine constantly makes changes to the algorithms that process and evaluate its results. Ranking on page one of Google is often a moving target.

Looking for a significant increase in traffic to your website is a more measurable target. Increasing the traffic to your site of users actively looking for your services or products will convert to leads and potential sales for your business.

Can you optimise any website?2021-05-25T11:09:59+00:00

Yes! We have worked and are able to work with a wide range of websites whether they are built with templates or as a bespoke site. If your website is built on a content management system like WordPress, this will make everything a little easier.

Depending on the complexities of your website we can either carry out work with our in-house Design and Development Team or liaise with you web developer to implement our recommended changes.

What is SEO & what does it stand for?2021-05-25T11:39:42+00:00

SEO stands for Search Engine Optimisation and it impacts every aspect of your web-site. A sites SEO determines how and where you rank on search engines such as Google. This could ultimately be the difference between your company hitting year on year growth or watching those numbers plummet. SEO and the areas involved span across a wide variety of contributing factors.

If even one of these contributing factors is lacking or completely incorrect, it could cost you the number one spot that everyone’s fighting for. However, with that in mind, it’s absolutely imperative to understand that ranking higher on search engines isn’t the be all and end all of progression or success.

What exact areas will a free SEO review cover?2021-05-25T11:40:29+00:00

Our FREE SEO Review will look to provide basic information on multiple areas of an existing websites SEO.
These areas include:

  • Summarised User Experience
  • Site Speeds
  • Meta Data Analysis
  • Heading Structure Analysis
  • Keyword Rank Performance
  • And More!

This information is all absolutely crucial and necessary to higher rankings on search engines such as Google.

What can I do with my SEO review results?2021-05-25T11:43:15+00:00

Here’s the thing about your FREE SEO Review. You aren’t obliged to do anything with those results. Ultimately, this information will be provided in an attempt to steer you and your company in the right direction.

With that being said, greyzip is here to provide services that can rectify the wrongs we discover. With an array of services to choose from, we have the perfect solution to put your business and website on the right track.

Can I pay for your SEO services at a later date?2021-05-25T11:45:05+00:00

Many of our customers feel obliged to start their SEO journey with us after receiving their review results. Others decide that now isn’t the appropriate moment for them and contact us when the time is right.

Depending on what comes back from your FREE SEO Review will determine what area your website needs to focus on and what services are required. As a result, the cost of said service or services will vary.

However, regardless of your results, we are always ready to discuss them further to see what we can do and when we can do it.
As a whole, what we’re really trying to say here is, “Yes, of course you can!”


Why should I have an SEO review?2021-05-25T11:45:54+00:00

The answer here is pretty simple. SEO is ever changing and the effect it has on your website is of great importance. It’s simply not enough to have an aesthetically pleasing website with hopes that people will stumble across you. There are far too many business’s taking this approach and it simply does not work!

Not everyone out there has the immediate influence or audience to bring traffic into their website. The only other way get yourself noticed is through means of pricey advertisement or well built SEO. 

Our FREE SEO review is there to shed some light on what areas your SEO is severely lacking. This information could prove to be absolutely priceless when it comes to improving where you rank on Google!

What if I don’t understand the results of my SEO review?2021-05-25T11:47:10+00:00

Let’s make one thing perfectly clear! We’re not expecting everyone to understand these results or even act upon the information provided. 

If anything, we understand exactly why these results may overwhelm some people and throw a spanner in the works. If your SEO review results leave you scratching your head or concerned in any way, we’re more than happy to elaborate and explain them in more detail.

We aim to be absolutely crystal clear with the services we provide and what we aim to do for you and your websites SEO strategy. 

Where can an SEO review lead?2021-05-25T11:48:21+00:00

The final goal of having an SEO review is to show the full extent of a websites performance and how it ranks on Search Engines such as Google.

If these results are mostly negative, then we can offer precious SEO services to develop and implement a personalised SEO strategy that works for you. Every websites SEO strategy may need to be tailored to suite that companies industry, goals, aspirations or potential location. 

In other words, your FREE SEO Review could lead to a groundbreaking relationship with greyzip that benefits your business for the better!

What is a spider?2021-05-24T11:05:15+00:00

A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases.

Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That’s because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results.

AltaVista, AllTheWeb, Teoma, and Google all factor in the number and quality of links to your site when giving your site its ranking.

Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine and request a visit by their spider. In essence, that is search engine submission. Because so many millions of web masters have submitted their sites over and over, the search engines have responded by putting more emphasis on sites that their spiders find naturally and less and less emphasis on sites submitted directly. So, being found is better than submitting directly.

Is it possible to place first without paying Google directly?2021-05-24T11:03:47+00:00

Of course it is. If you have patience, your site can be listed on every major search engine and directory at no charge.  Search engines send out bots (or spiders) which traverse the Web following hyperlinks from one page to the next, gathering information and adding it to the search engines’ databases.

If your site is listed on any Web page that is already indexed, then it will eventually be “spidered” and added to Google, AltaVista, MSN, Teoma, AskJeeves, AllTheWeb, and others. Once Google indexes your site, your site will appear in the search results of all the portals and search engines with which Google has a syndication relationship. These including AOL, Netscape,, Alexa, iWon, Earthlink, and CompuServe.

Does changing your URL affect your search engine ranking?2021-05-24T10:31:38+00:00

No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures.

The critical element in successful URL redirecting (or “domain forwarding”) is taking the time to make sure that ALL links to your old page from other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned.

Do search engines index ALT text descriptions from images?2021-05-24T10:28:37+00:00

Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites, particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text.

The overall impact of using ALT tags, in terms of search engine optimisation, is low. As they have become abused (like meta tags ) by webmasters who fill alt tags with streams of keywords, the major search engines have lowered the importance of ALT tags in their algorithms. However, ALT tags are a required element for standards-based HTML coding. Every image must have an ALT tag, and each ALT tag must be properly implemented.

What is Technical SEO?2021-05-24T10:24:06+00:00

Traditionally, the phrase Technical SEO refers to optimising your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

What types of business can use Local SEO?2021-05-24T10:20:34+00:00

Check out Google’s full guidelines for listing your business in Google.  It should be fairly obvious that local SEO is not appropriate for 100% e-commerce businesses.  That’s because there is no physical location for customers to visit the store.

Think about how annoying it would be to see e-commerce businesses listed when you’re searching for a nearby coffee shop.  You want a place to grab a cup of coffee, not an online store to get coffee beans delivered.

The basic rule of thumb is that local SEO is a good opportunity for any business that interacts in-person with customers, clients, or patients.  If you never meet in-person, then it’s not a good fit.

How do you force Google to display business results?2021-05-24T10:17:51+00:00

One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results.  So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?

Unfortunately, the answer is you can’t…

If you search a relevant keyword and Google is not listing the map with business profile pages, then there is no way to force Google to show your business page.  Instead, you’ll need to optimise a page on your website using regular website SEO tactics.

For this reason, it’s important to always double-check the Google results page for your relevant search phrases before launching a local SEO campaign.  If Google is not ranking Google My Business profile pages, then local SEO is not the best approach.

How does Local SEO work?2021-05-24T10:13:47+00:00

At a high-level Local SEO works like “normal” Google search.

When someone does a search, Google scans through its index to provide the best results for that person’s query.

What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

In fact, local SEO has a set of unique ranking signals, including:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • Sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at that location
  • Shares on social media
  • Google Maps star rating for that business
Why is Local SEO important?2021-05-24T10:11:28+00:00

Optimising for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.

When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.

What is Local SEO?2021-05-24T10:10:46+00:00

Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results.

Content, on-page optimisations, and link building all with a focused, localised intent are part of these efforts.

What criteria do you use to decide which local directories my business listing should appear in?2022-01-19T17:36:15+00:00
Local directories are chosen based on a set of criteria:
-Is there a lot of traffic in this directory that can be directed to our client’s website once it goes live?
-How long do you think it will take for the links to go live?
-What is the domain authority of this website? How well will it show up in Google searches?
-Is the local directory DA, Niche Specific, and Geo Targeted?
-How do you choose from the plethora of directories you may have discovered?
Our employees are able to select the best directories for your business based on their level of understanding and proficiency. They can also choose directories with a high level of congeniality among the locals in a given area. This will draw people from the neighbourhood where your business is located.   This gives your company a competitive advantage over its competitors by allowing it to only be listed on the most popular and relevant local directories.
Is it possible for me to confirm the listings?2022-01-19T17:35:44+00:00
Although most local directories do not require it, a few high-profile directories (such as will call to verify the accuracy of the information provided.
What kind of information do you give to directories?2022-01-19T17:34:23+00:00
For most local directories, the following info is required:
-Your business’ website URL
-Keywords related to the business
-A short description of your business
-Name of the business
-Name of the business owner
-Address of the business
-Phone and/or fax numbers
-The business’ founding date
-The amount of people employed by the company
-The working hours
-A link to any video about the company or any promotional videos
-Any social media links, such as Facebook, Instagram, Twitter, LinkedIn, Google+ and more.
-The logo of a company or brand.
-Any images related to your company or brand
Please provide us with all available information about your business. You can also give us a list of local directories where you’d like to see your company listed.
What happens now that my website is listed in a local directory?2022-01-19T17:33:36+00:00
We must first check to see if the given listing is already there before making any submissions. If it is present, we look for any discrepancies between the information displayed on the directory and the information you have provided to us. If everything appears to be in order, we move on to another high-PR directory for submissions. Also, we keep our word and will always provide our customers with new submissions.
What if you come across my listing in a directory?2022-01-19T17:33:20+00:00
Before submitting to a directory, we always check to see if you already have a listing. We will skip a listing if the core information is correct and submit you to a different (‘Replacement’) directory if we find one. This ensures that you receive the submissions you paid for.
What is a Citation audit?2021-05-24T11:58:47+00:00

The more directories and aggregators that have the correct business information the better. That way the business will be listed in more places online, and make it easier for people to find it. To see how a business is doing, conducting a citation audit is the best course of action.

Citation listings with incorrect information may be damaging to your local rankings. The more accurate they are the better.

As an example, you might have a contact number listed on one website and a different contact number on another. This is bad for your business. It’s confusing for potential clients and they will not know which of the two are correct contact details. Not forgetting that it may also confuse Google.

What is a Local citation?2021-05-25T10:06:22+00:00

A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.

Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can help you rank accurately on Google Maps. Local businesses can actively manage many citations to ensure data accuracy.

Why are Citations important?2021-05-24T11:29:50+00:00

Citations are considered a ranking factor for local SEO. Having your business listed in trusted online directories sends signals to Google to improves their degree of certainty that your business exists.

The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how Google perceives your online presence.

This is why it’s important to pick your citations wisely.

Are there different types of Citations?2021-05-24T11:27:25+00:00

There are several different types of citation websites out there and many SEOs argue about which are more valuable than others.

However, for local SEO, the SEO community generally agrees that the following Citations are “must-haves.”

  • Google My Business
  • Bing Maps
  • Facebook
  • Yelp

There are hundreds of potential websites to list a business online, but not all of them may be relevant for your business. That’s why citation categories exist.

There are many types of citations for many different types of businesses. Attorneys, healthcare, real estate, you name it; a category of exists.

While some citations have a higher domain authority than other, the category relevancy is more important than the domain authority. That’s why getting listed in these industry categories is critical.

What is Citation building for SEO?2021-05-25T10:10:42+00:00

Citation building is the act of sending out consistent, accurate and relevant information about your business to listing directories so that search engines and consumers know when, how and where to find your local business.

You can also think of citation building as similar to link building.

Why are Backlinks important?2021-05-24T11:21:34+00:00

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

How do I get more Backlinks?2021-05-24T11:19:10+00:00

Building backlinks to your site takes time and effort. Here are 7 simple ways you can start building quality backlinks for your website.

  • Add links to your site on your social media profiles.
  • Do a Google search for a post that’s already ranking well and then improve and expand it.
  • Create list posts, “how-to” posts, “why” posts, infographics, or posts with embedded videos. These formats usually get more backlinks than standard posts.
  • Write the ultimate guide posts. These are very long posts containing several thousand words and cover every angle of the topic.
  • Write guest posts on other blogs and websites
  • Contact influencers in your niche or industry and tell them about an article on your site that they may want to link to.
  • Interview influencers in your industry and send them a link, no doubt they will link back to your site.

You can also begin doing competitive backlink research. In order to do this, you’ll need to see the backlinks of your competitors who are ranking well.

A backlink tool like SEMrush can help you find these links, so you can begin targeting those domains as part of your own link building strategy.

Are there different types of Backlinks?2021-05-24T11:17:18+00:00

There are two basic types of backlinks, and one is more valuable than the other. Let’s take a quick look at each one and how they affect your site.

Nofollow tag tells search engines to ignore a link. They don’t pass any value from one site to another. So, typically they aren’t helpful in improving your search rank or visibility.

Dofollow links are the type of backlink that everyone wants. Just keep in mind that those coming from respected sites hold the most value. This kind of backlink can help improve your search engine rankings.

However, there are dofollow links that are considered being bad or ‘toxic’. These links come from suspicious sites or are gained by breaking the search engine terms of service.

This may cause Google to penalise or even de-index your site. Remember, it’s not about the quantity of backlinks, but rather the quality that makes the difference in ranking.

How do Backlinks work?2021-05-24T11:13:16+00:00

Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website.

The easiest way to think of backlinks would be as conversations among websites.

For example, John is a blogger, and he writes a very interesting article about a sports event.

Another blogger, Samantha, links to John’s article when sharing her perspective. Since she writes about the topic on her well-known online magazine site, this creates a backlink to John’s post.

Because the online magazine is popular, many other sites will link back to her article. This increases the online magazine’s authority, and John’s article also gets a valuable backlink from a reputable site.

What are Backlinks?2021-05-24T11:12:09+00:00

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

How will you determine who our competitors are?2021-05-25T10:17:57+00:00

We will first want to see what you provide in terms of company names as direct competition. Our next step will be potential directions to take your business in terms of SEO strategies. By using particular search terms and keywords, we can get an understanding of who it is we need to beat or directly compete with to get you ranking on search engines.

Your competition isn’t always the big brand names that rank top on Google, and because of this, potential competition can be hidden in plain sight and you’re none the wiser. As with insight gained from larger brands, smaller competition can also be a threat or crucial key to success

Why do greyzip and yourselves need to provide competitors?2021-05-25T10:18:35+00:00

As a member of your own business and sector, you will know your field of work and industry, and you will already have an understanding of who your competition is. This will usually boil down to your own personal research on who they are and what they do or provide. This is crucial for greyzip to know because we may measure or identify your competition differently. 

For us, we look at your competitors in search engines to see who would be attainable in terms of search engine rankings, and its always good to see who are doing what and how well they are doing it.

Having a clear understanding of who you believe is direct competition will help us when researching and implementing a strategy that personally works for you. 

Why does this research need to be carried out periodically?2021-05-25T10:19:26+00:00

Well, the answer to this is quite simple. Evolution.
With the market ever changing and evolving, whatever market or industry that may be, companies must learn to adapt and change with it.

If your business is only just starting out, then your competition will most likely be ranking higher than yours in search engines, have more content, be exploring niche keywords etc. It’s because of this that companies must stay on top of crucial changes within the market that could impact your business both negatively and positively

Why is market and competitor analysis important?2021-05-25T10:21:33+00:00

Market and competitor analysis can be one of the greatest exercises to conduct when developing your website. The benefits, insight and direction we obtain could drastically effect how your business and website operates.

By observing the larger market and those who are at the top, you can get a feel for what works and what to aim for. Understanding your competition and how they’ve achieved their success provides you with the opportunity to level the playing field and identify opportunities to exceed the competition.

How does PPC advertising work?2021-05-24T10:08:42+00:00

PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions. When discussing how PPC advertising works, many refer to Google’s process.

So, if you advertise on Google, you can expect the following:

  • A user makes a search on a search engine like Google
  • Google launches the ad auction, compiling all relevant ads and their Quality Scores
  • The auction looks at each ad’s bid, quality, and potential impact to assign an Ad Rank
  • Google delivers the ads in order of highest Ad Rank to lowest Ad Rank

During the ad auction, Google also calculates your CPC with the following formula:

CPC = Ad Rank of the ad below you / Your Quality Score + £0.01

This formula is why PPC consultants, as well as agencies, focus on creating high-quality. If you build a helpful ad, you can achieve a better Quality Score, which can lead to lower costs and an improved Ad Rank.

Do people really click on PPC ads?2021-05-24T10:04:26+00:00

Yes they do! Ads that appear in search results earn more than 45% of page clicks.

Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

What is PPC?2021-05-24T10:02:13+00:00

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.

How much should I spend on PPC each month?2021-05-25T10:42:06+00:00

We recommend a minimum monthly budget of £500-£1000 this is so that in the first month we can collect lots of data on what keywords and ads are performing the best for your business. After we have collected this data from Google we can review your budget and discuss with you what monthly budget would be best.

Please be aware that some industries are a lot more competitive than others leading to higher average costs per click. Speak to our team today for more information on the best PPC budget for your business.

How long does PPC take to start working?2021-05-25T10:43:58+00:00

A big benefit of PPC is that it provides almost instant feedback once your campaigns have been set up and approved by Google. Once your campaigns are up and running they will immediately start driving traffic to your website.

Is PPC expensive?2021-05-25T10:45:27+00:00

PPC or pay-per-click doesn’t have to be expensive if your campaigns are set up and optimised correctly. We have years of experience of PPC and our experts will ensure you target the right keywords and that performance is closely monitored.

We regularly review campaigns so if a keyword or search term is becoming too competitive we can make changes.

Why do Google AdWord campaigns need monthly management?2021-05-24T12:47:15+00:00

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

What’s involved in a Google AdWords campaign?2021-05-24T12:46:09+00:00

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking

…and lots more.

This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Competently set up campaigns will definitely save you money, and potentially lots of it.

What is the difference between SEO and Google AdWords?2021-05-24T12:44:39+00:00

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product

Is Google AdWords only sear adverts?2021-05-24T12:43:27+00:00

No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads.

As well as this there are many different ad formsats from text display ads, through to static banners, animated banners, videos and light-boxes.

What is Google AdWords?2021-05-24T12:41:47+00:00

Google AdWords is arguably the most targeted form of advertising you can do. It’s the most targeted form of advertising as people searching on Google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.

As well as this, it is also pretty much the most trackable form of advertising you can do (if you set up conversion tracking on your website).

If you compare this to radio and print as an example, it is very hard to know how well they are working. If your store gets busier after running a radio or print ad, then you can assume it’s working, but can you work out cost per lead, and target the ad at different times and know which is best? What if you did print and radio at the same time? It’s next to impossible to know how well that worked.

How does LinkedIn advertising charge and can I control it?2021-05-24T13:13:50+00:00

You need to submit your credit card details before starting with LinkedIn ads. LinkedIn will then charge you periodically with that credit card. The frequency depends on the daily budget and your total ad spending.

You can control your ad expenditure by setting a daily budget and selecting preferred bidding option. Daily budget will limit your spending per day. You also can limit your cost per click (CPC) or 1k impression (CPM) by setting a maximum bid per action. You will also have the ability to pause your ads any time you want.

Who should use LinkedIn advertisement?2021-05-25T10:04:23+00:00

LinkedIn is a professional platform, making it different than all the other platforms we discuss on this site. People predominantly use this site to:

  • Look for jobs
  • Look for and maybe recruit potential new hires or freelancers
  • Connect with colleagues and provide recommendations
  • Share and discuss news in their industry
  • Connect with industry influencers

People who use this site aren’t necessarily doing so for enjoyment; it’s a professional site, like a professional networking event, and it needs to be treated as such. People won’t be interested in emotional appeal products; they’re interested in software for their business and education to advance their careers and phone answering services instead.

Which LinkedIn ad type should I use?2021-05-25T11:50:24+00:00

Each ad type as different advantages and best use cases.

Sponsored content is ideal if you want to get plenty of eyes on your content, like blog posts or business announcements, driving engagement. It’s also helpful if you want to get more followers for your on-site Company Page.

The format of the actual Ad lets you share valuable information that can help you with lead generation and nurturing, in addition to brand awareness.


Text ads are most effective if you want to boost reach. They can be helpful at driving conversions and they’ll always be most effective when you use highly targeted campaigns.

A great example would be an MS program advertising to potential students. You can also run text ads even if you don’t have a Company Page.


Sponsored Inmail feels highly personalised because you’re delivering content right to a users’ inbox; their interest is automatically piqued, and they get a notification of a message.

You can add a CTA button to the messages, allowing you to drive conversions effectively, whether you’re trying to get downloads of your ebook or registrations for your next event.

The other great perk of Sponsored Inmail ads is that they’re only delivered to users who are actually active on LinkedIn. That being said, you really want to niche down on your campaigns here so that they’re truly hyper-targeted; otherwise, you’ll likely struggle to get results.

Are there different types of LinkedIn advertisement campaigns?2021-05-24T12:53:15+00:00
  • Sponsored content. These are ads which promote content. Using special links, they can be posted on LinkedIn, your blog, your website or on any other platform. The goal here is to increase brand awareness; we want to get people talking about you/your business and to be contacted/followed by people interested in the sector.
  • Sponsored InMail. These Ads can be used to send personalised messages to a specified audience by way of LinkedIn Messaging. This service is very useful for offering specialised content that could result in leads and, through the presentation of your company’s products/services, conversions.
  • Text Ads. If you’re familiar with Google Ads, or you’ve created an ad on another social network before, then you already know how LinkedIn Ads work: They center on creating an attractive text ad that helps to lead members of your target market to your website, to a product landing page or to any other pertinent webpage designed to help you get leads and/or make conversions.
What is LinkedIn advertising?2021-05-25T10:04:57+00:00

LinkedIn Ads, as the name implies, are paid advertisements shared on LinkedIn. There are three main types of LinkedIn ads available that can be adapted to any company objective or goal. In order to have success with LinkedIn Ads, it’s necessary to have your goals well defined.

Furthermore, it behooves each company to analyse whether or not LinkedIn Ads are actually the right medium for achieving their goals. To squeeze the most out of the best, professional social media platform in the world is not easy but, if you strategise well, it can yield incredible results.

Do you use template responses?2021-05-25T09:54:40+00:00

Yes, during onboarding we will create a bank of template responses using customer’s frequently asked questions. As you grow, we will update the template responses and the responses can be reviewed every 6 months if necessary.

How long does it take for you to reply to our messages?2021-05-25T09:53:55+00:00

We check our client’s social media regularly throughout the day. During onboarding, we will discuss what our service agreement will be, for example, responding to all social media messages in 48hours.

What will you do if you can’t answer a customer’s question?2021-05-25T09:51:51+00:00

Together we will decide who our company liaison will be. We will contact our assigned liaison within your business if a customer needs specific information or advice.

Will you reply to my social media messages?2021-05-25T09:49:47+00:00

Yes, we will reply to all your social media messages so you can focus on other aspects of your business.

What is community management?2021-05-25T10:01:17+00:00

Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. It’s how a brand uses opportunities (in person and online) to interact with their audience to create a network in which they can connect, share, and grow.

Is the Influencer content authentic if they are being paid to create it?2021-05-24T15:39:06+00:00

Influencers don’t just promote a product. They come up with useful ideas on how to use the product. Followers engage with this useful content, share it with their friends, pin it on Pinterest and come back to it later when they want to try the idea for themselves.

Most influencers won’t publish content that doesn’t resonate with their audience, or fit their own brand, and no agency worth working with would hire influencers who aren’t a good fit for a brand’s campaign.

How would Influencer marketing compliment SEO?2021-05-24T15:35:21+00:00

Influencers do something that so many brands get wrong – they build a genuine relationship with their audience. Rather than concentrating on growing their sales, influencers think as individuals and create inspiring content that speaks to other people in their everyday lives. Their influencer-follower relationship is built on genuine engagement, and trust.

Google understands that people are looking for content that provides them with the right solution. Google rewards their relevant content with high site authority, which gives them a better chance at ranking first in a keyword search.

Do influencers use publish content on every social platform?2021-05-24T15:31:58+00:00

Not every campaign has content published on every social media network. The big ones (Facebook, Twitter, Pinterest, Snapchat and Instagram) make up the majority of all influencer content published on social media.

However, some campaigns simply resonate better on certain channels. Most influencers who are required to publish a blog post, will share this across their social channels, but it’s also possible to run campaigns limited only to social media.

How much does an Influencer campaign cost?2021-05-24T15:29:16+00:00

Each campaign is custom made to suit every client’s needs so it’s difficult to provide a standard pricing sheet. Cost varies across agencies, and will fluctuate based on a number of factors including number of influencers, labor costs, influencer compensation, and extra digital spend to promote the campaign.

Ask for standard pricing that matches your budget, and then add premiums as needed.

What is Influencer marketing?2021-05-25T10:01:59+00:00

Influencer marketing uses individuals with a sizeable audience to promote your brand’s message through authentic and compelling content. The individuals have influence over potential buyers and work with brands to create content that markets a product, or service, without being disruptive.

How many journalists do you have access to?2021-05-25T08:04:09+00:00

Our media partner, Vuelio’s media database gives us access to thousands of journalists across the UK in all industries from logistics to hospitality. 

Do you run local campaigns?2021-05-24T19:57:22+00:00

Yes, local PR for businesses is a great way to increase brand awareness in your local area or to make customers aware you have/are opening a new location. We work on both local and national campaigns.

Can I work with you on a one-off project?2021-05-24T19:56:56+00:00

We are happy to work with businesses on a project or retainer basis, whichever works best for you and your business.

Can I work with you on a product launch?2021-05-24T19:56:26+00:00

Yes! Our team has lots of experience with product launches. Whatever product you are launching, be it luxury skincare or pet food, our PR team can help.

What are the benefits of PR?2021-05-24T19:50:40+00:00

PR will build credibility, enable you to reach new audiences and enhance existing customer relationships. PR, also known as ‘earned media’ is often a more cost effective way to advertise than ‘paid media’, particularly for those wanting to utilise print media to reach customers offline.

Can you write feature articles?2021-05-25T09:56:43+00:00

Our PR team can write engaging articles for a wide range of audience and publications. We can also use our media tools to find relevant forward feature opportunities.

Do you write SEO copy?2021-05-25T09:55:56+00:00

Yes, our team of copywriters work closely with our SEO experts to ensure all the content we produce for your website is SEO optimised.

Will you be able to write the copy for my website pages?2021-05-25T11:36:49+00:00

Of course we can! We will need you to provide us with some basic background information on your product or services and we can take care of the rest. Our copywriters will liaise with our SEO team to ensure your website’s copy contains the relevant keywords you will be ranking for.

Can you write articles for me to use on LinkedIn?2021-05-25T11:37:30+00:00

Yes, we are all about online presence here at greyzip and a strong LinkedIn profile as a business owner or director is key. We can create content specifically for your LinkedIn page aligned with the content on your website that will engage your audience.

Can you write blogs for my website?2021-05-25T11:38:33+00:00

Yes, our copywriters can create engaging, informative and SEO optimised blogs for your website. We will work with you to ensure all the blogs we write are relevant to your audience and will help inform the reader.

All of the content we write will be tailored to your brand’s tone of voice. Our team will write in a natural style to keep Google happy whilst ensuring there is still a strong keyword density. Get in touch with us or head to our content creation page for more information

How many pages do I need for my website?2022-01-19T18:29:35+00:00

By considering what information you want to offer to your consumers and organising it into categories and subcategories, a natural list of all the pages should emerge. This is something we will assist with during a website redesign as it is really important to ensure users can navigate easily throughout your site and find what they’re looking for.

Can you help me write content as part of a website redesign?2022-01-19T18:28:59+00:00

Yes, we have a team of experienced copywriters who can write fresh, relevant content to improve the user experience and increase what Google can ‘read’ when crawling your site. Check out our content creation page for more information.

What is accessibility?2022-01-19T18:27:01+00:00

Websites that are well-designed and allow anyone to enjoy their material have good accessibility. There are a number of approaches and practices that can assist in making website content more accessible including:

  • Ensure that photos have alternate text, commonly known as “alt” text.
  • Ensure that all website functions can be accessed just using the keyboard
  • Providing connections with descriptive information
  • Ensure there is enough contrast between the background and the text
  • Providing video captions and transcripts
  • Providing podcast transcripts

During a website redesign, we will look at how we can make your website more accessible to ensure it provides a good user experience for everyone.

What is UX?2022-01-19T18:26:16+00:00

UX stands for user experience. When redesigning a website, it’s critical to think about how users will interact with it.  A positive user experience will encourage users to return, buy, or suggest the website.  A poor user experience means that the user is unlikely to continue on a website and will depart fast. Before establishing a design and considering the style, the layout, the content, the functionality, the interaction, and how it all works together, we make sure we understand the needs of your website users.

What is SSL?2022-01-19T18:25:28+00:00

SSL (Secure Socket Layer) is a security standard that allows you to securely access a website. When you visit a site that uses SSL, the web address will begin with https:// rather than http://. This means that all of your interactions with that website are encrypted, and any information you enter is safe from hackers.

Google considers websites that utilise https:// to be safe, and using https may help your website rank higher than a non-secure website. In their Chrome browser, Google began distinguishing between safe and non-secure websites in January 2017. The word “secure” or a “I” may appear at the beginning of the web URL. If your site is secure, users will be more likely to click on it.

If your website is not secure we can help you with this during the website redesign process.

What is a mobile-friendly website?2022-01-19T18:23:57+00:00

When you access a mobile-friendly website on a mobile device as well as a large screen, you will get the same user experience. Unlike the responsive website, there will be no separate design for mobile devices; instead, the entire site will be designed and created such that all functions are accessible and equally usable on any device.

What is a responsive website?2022-01-19T18:23:15+00:00

A responsive website is one that adjusts to the device being used. For example, if you visit a website on a laptop and then visit the same site on a mobile device, you should have similar but not identical experiences. The website may have a slightly different design on mobile, and material may have been moved to make it simpler to navigate and view using the controls on a mobile device. When carrying out a website redesign, we make sure it is responsive and functional so users receive a good experience regardless of their browsing device.

What if I don’t like the website redesign?2022-01-19T18:10:47+00:00

We make sure you are happy at each stage of the redesign process, keeping you updated with progress and changes being made so you can provide your input throughout. In the event that you don’t like the final website we will work with you to make further amendments.

How much do you charge for a website redesign?2022-01-19T18:08:19+00:00

This completely depends on the size of the website and how much of a makeover is required. Once we get to know your business, and carry out in-depth research on your competitors, we can give you a full breakdown of what would be needed to give your website a fresh look and feel, improving functionality and user experience.

If I want a website redesign, what is the first step?2022-01-19T18:06:52+00:00

If you want a website redesign, get in touch with us and we’ll run a discovery session to find out all about you and your business, performing an in-depth user experience review on your current site to see where the opportunity lies.

What channels of communication can we use to discuss progress throughout the website redesign?2022-01-19T18:06:15+00:00

We are flexible when it comes to this, but we love collaborating with clients and being completely transparent with what we do every step of the way. We tend to send and receive messages via email, WhatsApp and slack, having online meetings with clients over Zoom or Microsoft Teams and in-person meetings at our offices in Colchester.

How involved can I be during the website redesign process?2022-01-19T18:05:08+00:00

You can be involved as much or as little as you like. Whether you have a specific vision that you want us to help you bring to reality, or you just want something completely fresh and new, we can help you. As long as you are willing to give us some form of creative freedom and bring new ideas to the table we’d love to work with you to give your website the TLC it deserves.

Can you carry out a website redesign on Shopify?2022-01-19T18:04:38+00:00

Yes we have lots of experience working with Shopify websites. This is a great platform for eCommerce websites, so if you are looking to improve the user experience you provide your customers and maximise conversions and sales, we can help give you an aesthetic look and feel that matches your brand.

What is the difference between a website redesign and a website refresh?2022-01-19T18:03:31+00:00

A redesign frequently entails considerable changes to a website’s coding and aesthetic presentation. For instance, a new visual identity and branding is introduced, pages are restructured UX-wise for increased functionality, the information architecture is updated, and a new CMS (content management system) is implemented.

A refresh occurs when the website’s essential structure and functions are largely unchanged and only small modifications are made. For example, a new colour palette and typography are introduced to improve the site’s look and feel, or minor UX changes are applied to specific changes.

Although a redesign and a refresh differ in terms of how resource-intensive they are, they will both have a big influence on your customers and their experience with your website.

What is website redesign?2022-01-19T18:02:37+00:00

A website redesign is a major reworking of your present website that entails drastically updating features such as the code, content, structure, and visuals to better serve your visitors. A successful website redesign increases revenue, decreases bounce rates, and improves user experience (UX).

Do you use WordPress only when building websites?2021-05-25T10:13:39+00:00

Our honest answer is yes. The reasoning behind this is quite simple and hopefully understandable. Everyone will want their site to perform to its maximum potential and after first hand experience when using other platforms and web-site builders, the results on site design, user accessibility and SEO are dramatic. 

WordPress has proven itself to be one of, if not the best platform to use when building and maintaining a website. Its ease of use has helped us to create sites that are both aesthetically pleasing and optimal when it comes to implementing SEO strategies.

Can you build a site from the ground up?2021-05-25T10:14:15+00:00

Of course. Most sites that have been designed by greyzip are built from the ground up. In some respects, it’s better to work from a clean slate than it is to transfer content across. Whilst transferring content may save a great deal of time, it could also inherit any number of previous problems.

Building a website from the ground up will give the team an opportunity to use creative licence and play with elements to see what works best for your brand or business.

Can you transfer my existing site into WordPress?2021-05-25T10:14:58+00:00

Transferring websites into WordPress is something that greyzip does on a regular basis. Depending on the size and design of your website will depend on the time scale of this transfer!

For those who are happy with their websites current design and want an exact replica, we are happy to discuss estimated timescales and design estimations so you fully understand what’s involved.

Will the website be mobile and tablet compatible?2021-05-25T10:15:39+00:00

Absolutely! One of the factors that is detrimental to ranking with SEO and web design is device compatibility. It’s simply not good enough to have a website that looks and performs at its best on desktop. Especially when a huge percentage of visitors to your website will likely be using mobile devices.

Your sites appearance, forms and speeds will all be optimised for use across mobile, tablet and desktop screens.

Will you continue support once the website design is finished?2021-05-25T13:22:32+00:00

So, from a design perspective, we will continue to support until you agree to sign off on completion. The sign-off process is exactly as it sounds. We will present your website to you and ask that you review the final design. Once you are happy, you agree and sign-off on its completion.

If you are looking for us to continue support over a length of time, then yes, we can also provide on-going support and maintenance. We offer a wide variety of services to support your business based on its greatest area of need. 

How long does it take to design a website?2021-05-25T10:17:13+00:00

The question that everyone asks! It will always boil down to your expectations, the amount of content and the complexity of the websites design. 

Some sites can be up and running within days whilst others can take weeks. Its absolutely imperative for us to be in close contact with our customers to ensure that you understand exactly what it is we’re doing, how long that will take and what it is we may need from you to get any project completed within the allotted time scales.

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