What is SEO you ask? Read on for a brief description on how this mystery works …………we think.
Gone are the days of injecting a keyword hundreds of times into your site, sitting back in your chair and watching google plonk you on that number one spot. It just doesn’t work like that any more and, trust me, this is a blessing for the user’s.
Google’s algorithms are so complex and comprehensive that I wouldn’t be surprised if the people who work there are not entirely sure how they work! (That was a joke, google knows EVERYTHING!!!). The list of updates, spanning years now, is finely tuning the user experience and their own way of showing you the content that’s relevant to your searches.
One of the main reasons that working with SEO is always a challenge is that there are no strict rules given out by Google for website developers, which means you get a general understanding of what’s been updated but you are not told exactly what to do. This is frustrating but understandable. If they had set guidelines then people would find loopholes and ultimately get ranked for a site that is sub-par and the end user will be unhappy with. As I said before, the constant tinkering and updating to the way googles search algorithms work is frustrating, but ultimately a very good thing.
The search algorithms provide a map to get you to the most relevant website you need when looking for something. This would be an impossible task for a team of people, a room full of people or a countries worth of people to manage, fortunately we have machines to do this a million times better but ultimately it comes down to software, written by people, rooms full of people. But you build on it and tweak it and update it to let the computers slowly get to a point where, although a majority of it is automated, you get the result you need at the end.
These are a few major updates google has rolled out, but this isn’t including the updates of the updates, or the updates of the updates updates, or the up……….you get the point.
Panda – February 24th 2011
Penguin – April 24th 2012
Hummingbird – August 22nd 2013
Pigeon – July 24th 2014
Mobile – April 21st 2015
Rankbrain – October 26th 2015
Possum – September 1st 2016
Fred – March 8th 2017
(Don’t you just love Google’s names for these things!)
Every one of these updates focused on upgrading certain aspects of the search parameters. Panda, for example, had an ability to realise when people were stuffing keywords into their sites in a way that would have made for unnatural, stuttered and often irrelevant reading. Also, copy and pasting keywords hundreds of times then hiding them from the user but still keeping them as content on the page (which used to be a trick) became a penalty offence. Pigeon was another one that incorporated location based searching. This, as they all are, was a very important function because it meant the user then got local business come up which meant even more relevance to their search enquiry.
In conclusion: The ultimate goal for any search engine is to provide the user with a search result that is relevant and easy to understand. To show content that is informative, engaging, well written, good-looking and ultimately is a nice experience to have. Hopefully, one day, all those websites with ad’s that obscure the content, the ones where the pop-ups direct you to other pages when you try and exit them and the endless stream of click-bait we come across will be squashed by the sheer volume of decent, well-written and engaging content on the higher spots above it.
So what do we do? Well, what we do here at greyZIP is develop websites of the highest calibre, it might only be a one-page site or it could be a 50-page site. Whatever your preference is we will always design your site with the end user and SEO in mind. After all it is your business
What we also do in regard to your SEO is constantly read and research the posts and blogs given out by Google and comb through the internet for articles and videos on all manner of different things related to SEO, we then implement different tactics on to the sites we care for including our own and sit back and analyse the data and the outcome. The ones that make a difference get implemented across the board and the ones that don’t get put on the back burner for more investigation. It’s a process that works and the SEO we do will always be fresh, and we will always adapt to anything new google can throw at us.
If you would like an easy to understand, free, no-obligation SEO health check for your site then don’t hesitate to get in touch with us. We aim to get back to you within 2 working days.