Local SEO is exactly what it sounds like: SEO on a smaller scale. A Local SEO strategy in many respects boils down to optimising your existing online presence within Google apps and increasing your brand reach across relevant web directory listings.
As the majority of hight street retail migrates to the web, your company’s digital footprint can be even more important than its physical storefront. Local SEO boosts your organisation’s online visibility so search queries and leads are continuously in touch with your locations, products, services and differentiators.
Our Local SEO Services
greyzip is a digital marketing agency with deep SEO expertise that allows your local business to appear in local business listings. Here is a rundown of expert SEO services you can expect:
- Google My Business optimisation.
- Localised content creation.
- Localised site copy refreshes.
- Organic traffic monitoring.
- Localised metadata analysis and optimisation.
- Targeted link building.
- NAP (name, address, phone) verification.
- Customer review solicitation and response.
- Mobile optimisation.
- Structured data markup.
- Business directory optimisation.
- On-page optimisation.
Local SEO Specialist Support
Signals from social media, inbound links and online business directory listings all influence SEO results, so you need an agency that’s experienced in all of these practices. That includes the strategy to plan campaigns, the coordination to execute on them and the talent to improve your projects and see them come to life – all in one local SEO package.
Our local SEO marketing services are organised and run by our in-house experts so you can have the confidence of knowing that your local search engine ranking improvements are backed by our expert consultants who are versed in the latest local SEO tips and best practices. This means that all ranking factors including directory listings, positive reviews, Twitter and other social media signals are incorporated into our local search engine process.
Local SEO Ranking Factors
Organic local search rankings have an enormous impact on whether your company is
visible online and how much traffic you can expect to generate. While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play
are weighted differently in the eyes of search engines including Google and Bing.
A review of these correlations reveals that local SEO services must be tailored to user preferences, because positive reviews and social commentary have a significant impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great starting point on which to build your next campaign.
How Local SEO Works
greyzips’ local SEO work increases your presence in search, in local listings and in online
directories of every kind. For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions. However, the end goal is the same – to reach out and attract these shoppers, and provide them high-quality products or services before your competition does. The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers. To earn the attention, trust and authority of your local market sector.
Our local SEO marketing services put your business front and centre – in both the physical and digital world