Local SEO2021-06-09T15:30:09+00:00

Local SEO

Local SEO is exactly what it sounds like: SEO on a smaller scale. A Local SEO strategy in many respects boils down to optimising your existing online presence within Google apps and increasing your brand reach across relevant web directory listings.

As the majority of hight street retail migrates to the web, your company’s digital footprint can be even more important than its physical storefront. Local SEO boosts your organisation’s online visibility so search queries and leads are continuously in touch with your locations, products, services and differentiators.

Our Local SEO Services

greyzip is a digital marketing agency with deep SEO expertise that allows your local business to appear in local business listings. Here is  a rundown of expert SEO services you can expect:

  • Google My Business optimisation.
  • Localised content creation.
  • Localised site copy refreshes.
  • Organic traffic monitoring.
  • Localised metadata analysis and optimisation.
  • Targeted link building.
  • NAP (name, address, phone) verification.
  • Customer review solicitation and response.
  • Mobile optimisation.
  • Structured data markup.
  • Business directory optimisation.
  • On-page optimisation.

Local SEO Specialist Support

Signals from social media, inbound links and online business directory listings all influence SEO results, so you need an agency that’s experienced in all of these practices. That includes the strategy to plan campaigns, the coordination to execute on them and the talent to improve your projects and see them come to life – all in one local SEO package.

Our local SEO marketing services are organised and run by our in-house experts so you can have the confidence of knowing that your local search engine ranking improvements are backed by our expert consultants who are versed in the latest local SEO tips and best practices. This means that all ranking factors including directory listings, positive reviews, Twitter and other social media signals are incorporated into our local search engine process.

Local SEO Ranking Factors

Organic local search rankings have an enormous impact on whether your company is
visible online and how much traffic you can expect to generate. While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play

are weighted differently in the eyes of search engines including Google and Bing.

A review of these correlations reveals that local SEO services must be tailored to user preferences, because positive reviews and social commentary have a significant impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great starting point on which to build your next campaign.

How Local SEO Works

greyzips’ local SEO work increases your presence in search, in local listings and in online

directories of every kind. For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions. However, the end goal is the same – to reach out and attract these shoppers, and provide them high-quality products or services before your competition does. The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers. To earn the attention, trust and authority of your local market sector.

Our local SEO marketing services put your business front and centre – in both the physical and digital world

Frequently Asked Questions

What types of business can use Local SEO?2021-05-24T10:20:34+00:00

Check out Google’s full guidelines for listing your business in Google.  It should be fairly obvious that local SEO is not appropriate for 100% e-commerce businesses.  That’s because there is no physical location for customers to visit the store.

Think about how annoying it would be to see e-commerce businesses listed when you’re searching for a nearby coffee shop.  You want a place to grab a cup of coffee, not an online store to get coffee beans delivered.

The basic rule of thumb is that local SEO is a good opportunity for any business that interacts in-person with customers, clients, or patients.  If you never meet in-person, then it’s not a good fit.

How do you force Google to display business results?2021-05-24T10:17:51+00:00

One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results.  So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?

Unfortunately, the answer is you can’t…

If you search a relevant keyword and Google is not listing the map with business profile pages, then there is no way to force Google to show your business page.  Instead, you’ll need to optimise a page on your website using regular website SEO tactics.

For this reason, it’s important to always double-check the Google results page for your relevant search phrases before launching a local SEO campaign.  If Google is not ranking Google My Business profile pages, then local SEO is not the best approach.

How does Local SEO work?2021-05-24T10:13:47+00:00

At a high-level Local SEO works like “normal” Google search.

When someone does a search, Google scans through its index to provide the best results for that person’s query.

What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

In fact, local SEO has a set of unique ranking signals, including:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • Sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at that location
  • Shares on social media
  • Google Maps star rating for that business
Why is Local SEO important?2021-05-24T10:11:28+00:00

Optimising for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.

When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.

What is Local SEO?2021-05-24T10:10:46+00:00

Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results.

Content, on-page optimisations, and link building all with a focused, localised intent are part of these efforts.

Local SEO

Some Of The Amazing Brands We Work With

When we see potential, we become invested, and nothing beats seeing our clients sitting at the top of search engines due to our Digital Marketing prowess.

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Digital Marketing Advice & Opinions:

Let Us Give You a Snapshot Of Your Current SEO Performance!

Let’s Make This Happen

A comprehensive Digital Marketing strategy requires exploring avenues other than just SEO. It’s our role to improve your online presence and we highlight any opportunity that fits within your budget.

“Great service from greyzip, they redesigned our website and we have seen immediate results in our rank on Google. Would highly recommend”

George Adams

Essex Foraging & Fishing

Digital Marketing

Ashley Stevens

Managing Director
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