Local SEO2022-02-16T16:34:24+00:00
Local SEO

Local SEO

Local SEO is exactly what it sounds like: SEO on a smaller scale

If you are a small business owner attempting to gain access to a local market, you will understand just how difficult it can be to get your name out there and establishing a trusted reputation. Our local SEO services could make a huge impact in your business’s growth and success

Local SEO

46% of all searches will come down to where you live, which is an SEO statistic that shows how important it is to market your business to people who search locally on Google. Small and medium-sized businesses that don’t use basic local SEO strategies will not show up on the first page of Google searches for almost half of all searches. With more than 3.5 billion searches being sent to Google every day, there are a whopping 1.6 billion of them that have a local goal.

It should come as no surprise that people are becoming more reliant on the internet to locate products, services, and enterprises. However, did you realise that the majority of consumers use Google to locate local businesses? Additionally, 54% of us conduct these searches at least once a month, and 12% conduct these searches every day!

Those conducting local searches have a high level of buy intent, with over a third of all local searches culminating in a purchase. This is likely because searchers are aware that the product or service they’re looking for is nearby – they’re less concerned with location if they’re not yet ready to buy. Local SEO tactics help businesses not only improve their online presence, but also acquire quality, high-converting prospects

A Local SEO strategy in many respects boils down to optimising your existing online presence within Google apps and increasing your brand reach across relevant web directory listings.

As the majority of high street retail migrates to the web, your company’s digital footprint can be even more important than its physical shopfront. Local SEO boosts your organisation’s online visibility so search queries and leads are continuously in touch with your locations, products, services and differentiators.

Our Local SEO Services

greyzip is a digital marketing agency with deep SEO expertise that allows your local business to appear in local business listings. Here is  a rundown of expert SEO services you can expect:

  • Google My Business optimisation
  • Localised content creation
  • Localised site copy refreshes
  • Organic traffic monitoring
  • Localised metadata analysis and optimisation
  • Targeted link building
  • NAP (name, address, phone) verification
  • Customer review solicitation and response
  • Mobile optimisation
  • Structured data markup
  • Business directory optimisation
  • On-page optimisation
Local SEO Essex

Local SEO Specialist Support

Signals from social media, inbound links and online business directory listings all influence SEO results, so you need an agency that’s experienced in all of these practices.

That includes the strategy to plan campaigns, the coordination to execute on them and the talent to improve your projects and see them come to life – all in one local SEO package.

Our local SEO marketing services are organised and run by our in-house experts so you can have the confidence of knowing that your local search engine ranking improvements are backed by our expert consultants who are versed in the latest local SEO tips and best practices.

This means that all ranking factors including directory listings, positive reviews, Twitter and other social media signals are incorporated into our local search engine process.

Local SEO Ranking Factors

Organic local search rankings have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.

While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines, including Google and Bing.

A review of these correlations reveals that local SEO services must be tailored to user preferences, because positive reviews and social commentary have a significant impact on your site’s ranking potential.

In terms of local SEO best practices, the above ranking factors are a great starting point on which to build your next campaign.

How Local SEO Works

greyzips’ local SEO work increases your presence in search, in local listings and in online directories of every kind. For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions.

However, the end goal is the same – to reach out and attract these shoppers, and provide them high-quality products or services before your competition does. The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers. To earn the attention, trust and authority of your local market sector.

Our local SEO marketing services put your business front and centre – in both the physical and digital world

Local SEO FAQ’s

What types of business can use Local SEO?2021-05-24T10:20:34+00:00

Check out Google’s full guidelines for listing your business in Google.  It should be fairly obvious that local SEO is not appropriate for 100% e-commerce businesses.  That’s because there is no physical location for customers to visit the store.

Think about how annoying it would be to see e-commerce businesses listed when you’re searching for a nearby coffee shop.  You want a place to grab a cup of coffee, not an online store to get coffee beans delivered.

The basic rule of thumb is that local SEO is a good opportunity for any business that interacts in-person with customers, clients, or patients.  If you never meet in-person, then it’s not a good fit.

How do you force Google to display business results?2021-05-24T10:17:51+00:00

One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results.  So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?

Unfortunately, the answer is you can’t…

If you search a relevant keyword and Google is not listing the map with business profile pages, then there is no way to force Google to show your business page.  Instead, you’ll need to optimise a page on your website using regular website SEO tactics.

For this reason, it’s important to always double-check the Google results page for your relevant search phrases before launching a local SEO campaign.  If Google is not ranking Google My Business profile pages, then local SEO is not the best approach.

How does Local SEO work?2021-05-24T10:13:47+00:00

At a high-level Local SEO works like “normal” Google search.

When someone does a search, Google scans through its index to provide the best results for that person’s query.

What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

In fact, local SEO has a set of unique ranking signals, including:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • Sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at that location
  • Shares on social media
  • Google Maps star rating for that business
Why is Local SEO important?2021-05-24T10:11:28+00:00

Optimising for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.

When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.

What is Local SEO?2021-05-24T10:10:46+00:00

Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results.

Content, on-page optimisations, and link building all with a focused, localised intent are part of these efforts.

Local SEO

Digital Marketing Advice & Opinions:

Let Us Review Your Current SEO Performance!

Let’s Get You Ranking!

A comprehensive Digital Marketing strategy requires exploring avenues other than just SEO. It’s our role to improve your online presence and highlight any opportunity that fits your budget.

“Great service from greyzip, they redesigned our website and we have seen immediate results in our rank on Google. Would highly recommend”

George Adams

Essex Foraging & Fishing

Digital Marketing Agency Essex
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