Utilising social media to advertise your business is a great cost-effective way to reach your audience. Each of the social media platforms offer something different in terms of advertising and during our initial consultations we will discuss the audience you are targeting and what your advertising goals are.
A major benefit of paid social media is that you can achieve great results with a relatively small budget. This makes it a great option for businesses of all sizes, particularly small businesses or start-ups who may not have the luxury of a big advertising budget like bigger brands. We will discuss our recommended budget with you and can always adjust spend as we move forward.
Facebook is a fantastic advertising tool providing optimisation goals for brand awareness, the consideration set and conversation. Detailed targeting means your ads will be shown to those they are most relevant to with the ability to target by a range of factors including age, gender, location, job title and interests.
LinkedIn is a great place to advertise if you are targeting a professional audience. LinkedIn advertising allows targeting by job title, seniority, industry and much more. It is also a great place to advertise for recruitment as many professionals use the platform as a job finding tool.
Advertising on Instagram is the best option if your product is heavily visual. Instagram is all about image so if you have high quality pictures and videos, this is the place for you. You can advertise on Instagram by promoting posts or creating specific advertorial content. Instagram offers a range of targeting options like age, gender and interest.
Here at greyzip we will tailor a social advertising plan specific to your business’s requirements and budget to drive awareness, engagement and website traffic. Three things that in time will lead to increased conversions and leads. To discuss how paid social media could benefit your business, please contact us.