Paid Social2021-06-09T15:37:52+00:00

Paid Social

Utilising social media to advertise your business is a great cost-effective way to reach your audience. Each of the social media platforms offer something different in terms of advertising and during our initial consultations we will discuss the audience you are targeting and what your advertising goals are.

A major benefit of paid social media is that you can achieve great results with a relatively small budget. This makes it a great option for businesses of all sizes, particularly small businesses or start-ups who may not have the luxury of a big advertising budget like bigger brands. We will discuss our recommended budget with you and can always adjust spend as we move forward.

Facebook Advertising

Facebook is a fantastic advertising tool providing optimisation goals for brand awareness, the consideration set and conversation. Detailed targeting means your ads will be shown to those they are most relevant to with the ability to target by a range of factors including age, gender, location, job title and interests.

LinkedIn Advertising

LinkedIn is a great place to advertise if you are targeting a professional audience. LinkedIn advertising allows targeting by job title, seniority, industry and much more. It is also a great place to advertise for recruitment as many professionals use the platform as a job finding tool.

Instagram Advertising

Advertising on Instagram is the best option if your product is heavily visual. Instagram is all about image so if you have high quality pictures and videos, this is the place for you. You can advertise on Instagram by promoting posts or creating specific advertorial content. Instagram offers a range of targeting options like age, gender and interest.

Here at greyzip we will tailor a social advertising plan specific to your business’s requirements and budget to drive awareness, engagement and website traffic. Three things that in time will lead to increased conversions and leads. To discuss how paid social media could benefit your business, please contact us.

Frequently Asked Questions

How does LinkedIn advertising charge and can I control it?2021-05-24T13:13:50+00:00

You need to submit your credit card details before starting with LinkedIn ads. LinkedIn will then charge you periodically with that credit card. The frequency depends on the daily budget and your total ad spending.

You can control your ad expenditure by setting a daily budget and selecting preferred bidding option. Daily budget will limit your spending per day. You also can limit your cost per click (CPC) or 1k impression (CPM) by setting a maximum bid per action. You will also have the ability to pause your ads any time you want.

Are there different types of LinkedIn advertisement campaigns?2021-05-24T12:53:15+00:00
  • Sponsored content. These are ads which promote content. Using special links, they can be posted on LinkedIn, your blog, your website or on any other platform. The goal here is to increase brand awareness; we want to get people talking about you/your business and to be contacted/followed by people interested in the sector.
  • Sponsored InMail. These Ads can be used to send personalised messages to a specified audience by way of LinkedIn Messaging. This service is very useful for offering specialised content that could result in leads and, through the presentation of your company’s products/services, conversions.
  • Text Ads. If you’re familiar with Google Ads, or you’ve created an ad on another social network before, then you already know how LinkedIn Ads work: They center on creating an attractive text ad that helps to lead members of your target market to your website, to a product landing page or to any other pertinent webpage designed to help you get leads and/or make conversions.
LinkedIn Advertising

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