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When it comes to SEO, your business’ reputation and visibility is on the line
PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions. When discussing how PPC advertising works, many refer to Google’s process.
So, if you advertise on Google, you can expect the following:
A user makes a search on a search engine like Google
Google launches the ad auction, compiling all relevant ads and their Quality Scores
The auction looks at each ad’s bid, quality, and potential impact to assign an Ad Rank
Google delivers the ads in order of highest Ad Rank to lowest Ad Rank
During the ad auction, Google also calculates your CPC with the following formula:
CPC = Ad Rank of the ad below you / Your Quality Score + £0.01
This formula is why PPC consultants, as well as agencies, focus on creating high-quality. If you build a helpful ad, you can achieve a better Quality Score, which can lead to lower costs and an improved Ad Rank.
Do people really click on PPC ads?Daniel Harding2021-05-24T10:04:26+00:00
Yes they do! Ads that appear in search results earn more than 45% of page clicks.
Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.
A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.
How much should I spend on PPC each month?Daniel Harding2021-05-25T10:42:06+00:00
We recommend a minimum monthly budget of £500-£1000this is so that in the first month we can collect lots of data on what keywords and ads are performing the best for your business. After we have collected this data from Google we can review your budget and discuss with you what monthly budget would be best.
Please be aware that some industries are a lot more competitive than others leading to higher average costs per click. Speak to our team today for more information on the best PPC budget for your business.
How long does PPC take to start working?Daniel Harding2021-05-25T10:43:58+00:00
A big benefit of PPC is that it provides almost instant feedback once your campaigns have been set up and approved by Google. Once your campaigns are up and running they will immediately start driving traffic to your website.
PPC or pay-per-click doesn’t have to be expensive if your campaigns are set up and optimised correctly. We have years of experience of PPC and our experts will ensure you target the right keywords and that performance is closely monitored.
We regularly review campaigns so if a keyword or search term is becoming too competitive we can make changes.
Some Of The Amazing Brands We Work With
When we see potential, we become invested, and nothing beats seeing our clients sitting at the top of search engines due to our Digital Marketing prowess.
What Our Clients Are Saying About Us?
“greyzip have really helped my small business grow. They go the extra mile to really understand your business and achieve real tangible SEO results. In the 2 years we have been working together they have helped Savage Vines grow organic website traffic by 400%. I highly recommend them as a cost effective Digital Marketing Agency.”
Founder – Savage Vines
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