Integrating your social media and PR strategy is the best way to achieve great results. We specialise in media relations and influencer marketing. We create targeted PR campaigns and engaging copy to help achieve your business goals. You can leave the PR to us!
Here at greyzip we offer a range of PR services to help business’s thrive:
- Media relations
- Local PR
- Influencer marketing
Media relations is a great way to increase your business’s profile, whether you choose to utilise print, digital or broadcast media or a combination of the three we can help. We build relationships with journalists and tailor each campaign to specific publications to maximise your business’s coverage. Our team has experience across a range of sectors in both B2B and B2C media. Media coverage is a fantastic way to reach your audience and beyond. Whether you are keen to gain editorial coverage or would like to advertise in key publications, the greyzip team can help!
Whether you are a small business looking to get your name out or a larger business targeting new locations, local PR can be a great tool for your business. Targeting local publications and media can lead to increased awareness and leads. We can create both editorial and advertorial content to suit your business’s needs. Contact the team today to find out how local PR can support your business.
Influencer marketing can play a key role in increasing the awareness of your brand whether you target grass roots influencers, micro-influencers or macro-influencers. Together we will develop a target influencer list ensuring the influencers we target match your demographic and are a good fit for your brand. We will then take care of influencer outreach for you either reaching out to the influencer directly through their social media profiles or contacting their management.
There are two key ways to target influencers; gifted PR packages or paid promotion. Gifted PR works well if you are a small business with a limited budget. This is when you send an influencer a PR package and they share it on their social media profile free of charge, this kind of influencer marketing usually results in coverage on Instagram stories. If you decide to target influencers through paid promotion we will need to agree a budget and contract terms. Paid promotion guarantees social media coverage and together we will set out the number and types of posts we would like from the influencer.
For more information on any of our services or to get a quote, please contact us.