Yes each platform offers different ad objectives based on your goal. The objectives fall into three categories; brand awareness, consideration and conversion. We will discuss with you which option will be best, for most of our clients the objectives of their ads change each month and are regularly reviewed.

In short, yes, for most businesses it is an effective and affordable way to reach your audience. The benefit of social advertising is that you can target by geographical area, age and even job titles.

The targeting capabilities of social media advertising mean that you have more control over who sees your ads which will lead to increased website traffic and in turn sales or leads.

Your ad analytics is a great place to start when looking for ways to improve your Facebook ad performance. Your audience may be too wide and needs to be narrowed so your ad can be targeted to those more likely to click or engage with it.

You may also need to review the copy you are using and add a clearer ‘call to action’. Get in touch with us and our team can review your ads, suggest improvements and even manage all your paid social activity.

During the onboarding process we will ask you to set up an ad account for your business or if you already have one give us access to it. We find that paying your ad spend directly is most effective, this way you are in control of spending and also have full access to the ad account.

Most of the social media platforms have an ad spend limit feature to prevent overspending as well as a whole host of other features.

The amount you spend on your social media advertising is completely dependent on your marketing budget. The benefit of social media advertising is that you can achieve great results with a relatively small budget.

During consultation we will discuss what you are aiming to achieve and the best budget for your business. Please send us an email or give us a call for more information on paid social media advertising budgets.