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What Is SEO?

Stands for Search Engine Optimisation so what does it mean? It means that your potential customers are finding you and it means that you are ahead of your competition. This is achieved through organic searches on the worlds most popular search engines. It’s the best form of advertising for your business.

If you think that top spot on Google is a million miles away, and your marketing team, albeit good, don’t quite have the expertise to get everything optimised. Enter greyZIP. We offer SEO services in Essex and all over the world to get your business ranking organically on the front page of Google.

Customers trust the top search results in Google and they usually skip past the ads to the organic top results. This is only going to drive more traffic to your site and give you better exposure and improve your performance.

With greyZIP, the service that you receive is fresh and innovative and we focus on future proofing your business based on the evolution Googles search algorithms.

Best In Class SEO Services

Rank higher and increase your organic clicks

Why is E-A-T important
for your SEO?

A few years ago Google published a document for their evaluators to look at and digest. This provided some good information for people in our industry to take on board. The main content focused around the acronym E-A-T.

  • Expertise
  • Authoritativeness
  • Trustworthiness

Let’s break these down into nice bitesized chunks.


Being an expert in your field

The creator of the MC being an expert in the subject

You want your information to come from someone who knows what they are talking about, an EXPERT in the field. This does not apply to all websites because for some websites the person that uploads the cat video does not have to be an expert. This does apply to websites with important information on like medical or health & safety websites.


Your site being the one people go to for accurate information

Become a hub for information

Knowing that your website will be users “go to” site for specific information means your site has to have good, reliable information on there. The better the information the more well regarded the author is. This means that whoever writes the content has a good standing within the community.


A broad term for your sites security and the content reliability

Get your security measures in check

There are a lot of “off-page” aspects to your websites security. This factor combines the actually security of the page and the trustworthiness of the main content. You will start to become more relevant in your field if all your content is from reliable sources and can be backed up with sources.

greyZIP have added all of this information to our knowledge base and we use it to improve our clients sites alongside our own SEO techniques. We have had great successes improving our clients exposure for their specific clientele and we take great satisfaction watching the analytics of our websites improve. Get in contact with us if you would like to know a bit more about our success stories and to see how we can improve your current SEO scores.

Did You Know?

Searches online per second, that’s over 3.5 billion per day. No joke.
Of users who search, will ignore the paid ads at the top of the search rankings.
The number of online buyers has risen from around 700 million in 2012 to nearly 1.3 billion in 2018.
I’ve worked with a few SEO companies now and no one has had the impact on my business that these guys have. I can’t recommend greyZIP highly enough. Thank you so much.
Ian Atkinson
Great service from greyZIP. They redesigned our website and we have seen immediate results in our rank on google. Very happy. Would highly recommend.
Joe Dellar, The Harbour View
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