Comprehensive SEO Services
Because we have Search Engine Optimisation down to a science, it’s no surprise that our customers are seeing their rankings improve, their traffic skyrocket and ultimately, their results/sales increase.
Since our beginning, we have continually developed our suite of proprietary SEO, reporting and data analysis techniques, that our customers benefit from. Throw in our teams passion, commitment and our eye for detail, you have a proven roadmap for SEO success. For some, success means more MQLs and SQLs and for others it means more transactions, so whatever success means to you, we’ve got the tools to help you reach your goals through robust SEO.
When it comes to SEO, your business’ reputation and visibility is on the line. If you want to dominate online results, you have to do so strategically to future proof your website from potential risks and ensure long-term traffic growth. Our knowledge of SEO, advanced tools and proprietary technology enables us to anticipate and effectively manage constant search engine algorithm changes in order to maximise your SEO results.
Keyword research is the most important activity for any successful SEO strategy. Understanding how your customers are searching for your services or products is vital in optimising your website and content. When potential customers ‘Google’ a keyword search that relates to your business, you want to make sure that your website shows up in search engine results pages. With keyword research and analysis from greyzip you will experience benefits such as:
- More website traffic from highly relevant keyword terms
- Ongoing keyword analysis to continually improve your website’s performance for targeted keywords
- Taking advantage of keyword trends and ranking opportunities
- Identification and execution of short-term and long-term SEO objectives
On Page Factors
You have much more influence over on-page optimisation than you do with off-page SEO, due to the amount of external factors that are completely out of your control. This is why on-page SEO is a crucial part of any comprehensive SEO strategy. There are a number of important on-page optimisation techniques that help improve a sites performance and it starts with a solid foundation. Our on-page SEO plans include:
- Review and analysis of your current website
- Identification of on-page SEO potential
- Changes to ensure SEO is absolutely spot on
Technical SEO Services
SEO is hard to understand at the best of times, but what is really important to get absolutely right is the technical side. This is how search engines view your site and good technical SEO will let search engines know what your site is about. We have excelled in technical SEO practices that help boost your online performance and can deliver the following:
- Strategies to protect your website from algorithm updates and changes
- Use of up-to-date white hat SEO techniques
- Implementation of site architecture and usability techniques
- Elimination of duplicate content, which can harm your website
- Site clean up to ensure all pages of your website are readable by search engines
The way people search online is changing. Potential customers are using mobile and local search to find information, make purchases and search for local businesses more than ever. This shift is changing the way SEO needs to be implemented. It’s just not enough to have your website visible in organic search results; you also have to ensure your website is optimised so users can find your business using local search optimisation, and when using mobile devices and smartphones. With Local SEO services from greyzip, you will get:
- Better visibility on search engine results pages
- Increased sales and broadened customer base
- More highly targeted website traffic
- Increased conversion rates & brand awareness
- A local SEO strategy that targets specific keywords or customer groups
Crawlability refers to the ability of search engines to crawl through all of the content of your website, and ability to navigate to each page without encountering errors or redirects. Crawlability is a fundamental aspect of SEO, and if a search engine cannot find your content, it then cannot index it or rank it in search engine results.
A Crawlability Review is an excellent way to confirm that a website’s content can be both crawled and indexed by search engines. We will crawl your website in order to identify any issues such as 404 errors, 302 temporary redirects and more. If your website has recently moved to a new URL, or you have changed its URL structure, you may need a Review.
Google updates, changes or modifies its algorithm over 500 times per year, meaning the ingredients used to rank websites are constantly in a state of change. Every now and then, large updates or changes can heavily impact website search engine performance. These changes are usually accompanied by penalties – manual actions that indicate your website is not in compliance with Google’s guidelines.
If your site was hit by a Google Penalty, it is likely that your site’s profile appears unusual or over-optimised. In other words, Google believes you were trying too hard to rank or took shortcuts to try and beat the system (even if that’s not the case). Our immediate goal would be the identification of the penalty and developing an action plan to address the situation.
SEO is as important for your website as the content that is on it. You can have a premium website with great content and a service that a user would buy without hesitation. If no one is landing on your page then this is all for nothing. You wouldn’t buy a house with no roads to it right? Let us put your website in front of the right audience and get them converted.