Local SEO involves optimising a business or service for a search query that is location specific. Google and other search engines use a user’s location based on IP addresses (for desktop) and geolocation (for mobile) to determine what results to show a user.
So if a user is searching for a local business, for example a solicitor, the search engine will display the businesses relevant to their location. Google also tends to prefer local search terms and keywords over global ones so make sure they are included in your search terms and the content on your website.
Normal SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of your website through organic search engine results. Unlike local SEO the search terms for this are less likely to be location specific.
The search terms and keywords will be relevant to your website and audience, this will improve the quality of your website traffic so that the people visiting your site are the ones who are actually interested in the product or service you offer. Give us a call or send us an email to discuss improving your website’s SEO.
SEO is important because it is a way of specifically targeting audiences you want to visit your website. SEO helps your website show up at the stage when a customer is actively looking for the products or services you offer.
Having a strong online presence through good SEO makes your website easier for customers to find leading to an increase in website traffic and eventually an increase in sales.
How much should I spend on SEO each month?Daniel Harding2021-05-25T10:53:17+00:00
As with all marketing activity, how much you spend will depend on your marketing budget and objectives. The more you spend the more hours we can work on your website and the faster you are likely to see results.
To discuss what budget would be best for your business please contact us and our team will be able to talk you through SEO budgets in more detail.
Can you guarantee my website will appear on page one of Google?Daniel Harding2021-05-25T11:02:43+00:00
With Google there are no guarantees, the search engine constantly makes changes to the algorithms that process and evaluate its results. Ranking on page one of Google is often a moving target.
Looking for a significant increase in traffic to your website is a more measurable target. Increasing the traffic to your site of users actively looking for your services or products will convert to leads and potential sales for your business.
Yes! We have worked and are able to work with a wide range of websites whether they are built with templates or as a bespoke site. If your website is built on a content management system like WordPress, this will make everything a little easier.
Depending on the complexities of your website we can either carry out work with our in-house Design and Development Team or liaise with you web developer to implement our recommended changes.
What is SEO & what does it stand for?Ashley Stevens2021-05-25T11:39:42+00:00
SEO stands for Search Engine Optimisation and it impacts every aspect of your web-site. A sites SEO determines how and where you rank on search engines such as Google. This could ultimately be the difference between your company hitting year on year growth or watching those numbers plummet. SEO and the areas involved span across a wide variety of contributing factors.
If even one of these contributing factors is lacking or completely incorrect, it could cost you the number one spot that everyone’s fighting for. However, with that in mind, it’s absolutely imperative to understand that ranking higher on search engines isn’t the be all and end all of progression or success.
Some Of The Amazing Brands We Work With
When we see potential, we become invested, and nothing beats seeing our clients sitting at the top of search engines due to our Digital Marketing prowess.
What Our Clients Are Saying About Us?
“greyzip have really helped my small business grow. They go the extra mile to really understand your business and achieve real tangible SEO results. In the 2 years we have been working together they have helped Savage Vines grow organic website traffic by 400%. I highly recommend them as a cost effective Digital Marketing Agency.”
Founder – Savage Vines
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