Technical SEO provides the foundation on which your site’s performance can realise its potential.
You may have great content and a cool aesthetic, but if your site has some technical SEO flaws that hinder search engines, your SEO performance will suffer. Whether it’s project support, consultancy or hands-on management, the skilled technical team at greyzip can help support you with a wide range of technical SEO challenges.
Investing your resource into content and marketing may seem like a good starting point, but having a great technical foundation is hugely important to SEO. Getting the fundamentals right removes bottleneck that can impact how well your content performs in search engines, and in some cases, could prevent it from appearing entirely.
Technical SEO is the bridge between marketing and development and is a specialism in its own right. Marketers lack the coding knowledge, and developers are often unfamiliar with search engine specifics. We are adept at working with both to ensure that our client’s websites are easy for search engines to crawl and analyse.
We provide technical SEO support for:
New Website Builds
Launching a brand new website can really enhance a business and solve many marketing problems, but is also one of the greatest risks to SEO performance. We’ve helped many businesses through this process – from day one of the website redesign project right through to launch – and ensured they took their traffic with them when they migrated to a new website.
Targeting Global Markets
Successful international SEO is a mix of content and technical configuration. From designing a strategy tailored to target markets, and adapting content to the needs of customers in each, to ensuring search engines understand your site and drive visitors to the right version of your site, it’s one of the more complex SEO disciplines.
Structure And Linking
The structure of your website, its crawlability and its internal linking, impact on how search engines perceive the content on your site. Good content can be undervalued and overlooked if it is difficult to reach. Duplicate content issues can spiral out of control without careful management. Our technical specialists can help you maximise the value of your content.
Optimising Search Engine Results
While much of SEO focuses on influencing Google to improve visibility, it’s important not to forget the influence that good SEO has on the people using the search engine. How your website is displayed on the search result can win or lose traffic. We can help you identify what opportunities there are with your target audiences and how to capitalise on them.
Site Load Speed
A faster loading website results in better user engagement and increases conversion rates. In contrast, pages that load slowly are unlikely to rank as well in Google. The causes vary significantly from site-to-site – from server hardware to image sizes – and often requires an intense effort to resolve. We can show you how Google perceives your website and help ensure that best SEO practices are implemented.
It’s no longer enough to tick the “responsive website” box and move on. A mobile-first philosophy is a must for most B2C brands – not only is mobile the most engaging medium for most consumers, it’s often the only one. Google has taken this step, meaning that a brand that is not mobile-first is unlikely to be first to anything, whether that’s frameworks such as Accelerated Mobile Pages (AMP) or technology that supports visual storytelling.
Retail websites present unique technical SEO challenges. They tend to be large and contain lots of similar pages for filtering and sorting products – great for users but, often, a headache for search engines. Higher resolution imagery and multimedia content is also more embedded in a users expectations. At the same time, there are opportunities to gain more from Google through its rich search features and Image Search that can be easily overlooked.
Optimising for voice search is one of the hottest topics in technical SEO currently. While it’s true that there are opportunities for brands, cutting through the hype can be difficult. We can help you identify the commercial reality of how voice search will impact your brand and what you should be focused on.