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the zip

Welcome to The Zip, the place to unzip all things digital marketing! Here you’ll find tips, tricks and opinion pieces on everything from algorithms to trends and jargon busting.

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5 Spooky Digital Marketing Mistakes to Avoid

Oct 8, 2023

    When you have only recently started your SEO journey, it can be easy to fall into some spooky traps that can haunt your online presence. In the spirit of the season, we have gathered five spine-tingling digital marketing mistakes that you should steer clear of to keep your brand from going bump in the night.

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    Featured Blog Of The Month

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    5 Ways to Give Your Website a Festive Makeover for the Holidays

    Nov 8, 2023

    In this article, we will explore five creative ways to give your website a holiday-themed facelift that will delight your visitors and potentially improve your SEO rankings.

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    5 ways to improve your SEO rankings on a budget

    Mar 21, 2022

    Search engine optimisation (SEO) can be a scary prospect. This blog will detail how you can improve your SEO rankings on a tight budget.

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    A Beginners Guide To Google Analytics

    Mar 27, 2022

    Google Analytics is one of the best web analytics solutions available on the market. This free tool makes it simple to keep track of critical information.

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    A Beginners Guide To PPC

    May 15, 2022

    Whether you have a huge marketing budget or not, PPC can be a cost-effective method of driving traffic to your website.

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    Backlink Building In 2021

    Apr 28, 2021

    Backlinks can still improve your SEO performance, but backlinks are not as important as they were a couple of years ago. Read up on Backlink Building in 2021

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    Can Video Content Help You Build Engagement Faster?

    Jul 24, 2022

    Video content has become increasingly popular over the last few years, so could it be the key to better engagement? Explore this topic with us here!

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