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the zip

Welcome to The Zip, the place to unzip all things digital marketing! Here you’ll find tips, tricks and opinion pieces on everything from algorithms to trends and jargon busting.

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5 ways to improve your SEO rankings on a budget

Mar 21, 2022

    Search engine optimisation (SEO) can be a scary prospect. This blog will detail how you can improve your SEO rankings on a tight budget.

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    Featured Blog Of The Month

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    A Beginners Guide To Google Analytics

    Mar 27, 2022

    Google Analytics is one of the best web analytics solutions available on the market. This free tool makes it simple to keep track of critical information.

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    A Beginners Guide To PPC

    May 15, 2022

    Whether you have a huge marketing budget or not, PPC can be a cost-effective method of driving traffic to your website.

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    Backlink Building In 2021

    Apr 28, 2021

    Backlinks can still improve your SEO performance, but backlinks are not as important as they were a couple of years ago. Read up on Backlink Building in 2021

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    Can Video Content Help You Build Engagement Faster?

    Jul 24, 2022

    Video content has become increasingly popular over the last few years, so could it be the key to better engagement? Explore this topic with us here!

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    Do Small Businesses Need Digital Marketing?

    Apr 17, 2022

    In the past few years, digital marketing has shown itself to be extremely important to build brand awareness and grow a business faster.

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    Googles Page Experience Update

    Feb 15, 2021

    It’s official, May 2021 sees the rollout of Googles Page Experience update. in this piece we will be taking you through the basics of the update.

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