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The Zip

Welcome to The Zip, the place to unzip all things digital marketing! Here you’ll find tips, tricks and opinion pieces on everything from algorithms to trends and jargon busting.

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May 2023

The Do’s and Don'ts of PPC Advertising
The Do’s and Don'ts of PPC Advertising

Learn everything you need to know about the DO's and DON'Ts of PPC advertising to create the best campaign!

April 2023

How to write content for ‘boring’ businesses?
How to write content for ‘boring’ businesses?

Writing content for certain businesses or about certain topics can be quite difficult. Here are few tips to help you write about anything!

How to Choose the Right Influencers for Your Brand
How to Choose the Right Influencers for Your Brand

Working with influencers can seem scary. In this blog, we give you all the tips you need to succeed at building a strong relationship with the right influencer.

March 2023

The positive impact of AI on Digital Marketing
The positive impact of AI on Digital Marketing

The AI revolution we are experiencing might not be all bad for the digital marketing industry. Keep reading to learn more!

The negative impact of AI on Digital Marketing
The negative impact of AI on Digital Marketing

The AI revolution might not be great news for the digital marketing world. Learn why here.

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