Welcome to our Digital Marketing Blog
Welcome to The Zip, the place to unzip all things digital marketing! Here you’ll find tips, tricks and opinion pieces on everything from algorithms to trends and jargon busting.
Social Media: 2020 updates and 2021 trends
2020 was a strange year, we’ve been living in unprecedented times and the closure of ...
Googles Page Experience Update
Googles Page Experience Update It’s official, May 2021 sees the rollout of Googles Page Experience ...
Marketing – Definitions and Examples
When building an online business from scratch, it isn’t as simple as designing the perfect ...
The Social Dilemma: is digital taking over our lives?
Have you ever wondered how much time you’ve spent scrolling through social media, shopping online ...
Introduction to PPC Marketing
Pay Per Click (PPC) is a marketing channel that allows businesses to drive traffic to ...
Websites with Membership Subscriptions
Are you looking to have a membership website designed that not only works efficiently but ...
How Does Digital Marketing Add Value To Your Business?
Digital Marketing is a powerful tool for any business, whether you are just starting or ...
SEO Techniques To Avoid
There is no such thing as a perfectly optimised page. Search engines such as Google ...
Whats The Point
Just a quick thought… So… What is the actual point of having an amazing website ...
Google Is A Behemoth And SEO Is The Way To Slay It!
What is SEO you ask? Read on for a brief description on how this mystery ...
Shuffling For That Top Spot
"We can get you to the top spot" Basically all SEO companies motto, which is ...
Some SEO Mistakes You’re Probably Making
SEO hasn’t changed too much over the years, a few updates here and there. Your ...