Welcome to our Digital Marketing Blog
Welcome to The Zip, the place to unzip all things digital marketing! Here you’ll find tips, tricks and opinion pieces on everything from algorithms to trends and jargon busting.
Why you should include PR in your marketing strategy
Why you should include PR in your marketing strategy In the digital age, it can ...
The Importance of Local SEO
The Importance of Local SEO Local SEO is often overlooked by business’s across the globe. ...
Backlink Building in 2021
Backlink Building in 2021 Should I Buy Backlinks? Sellers all over the place offer it. ...
Why Your Business Should Have A Strong Online Presence
Why Your Business Should Have A Strong Online Presence You have a business, therefore you ...
Social Media: 2020 updates and 2021 trends
2020 was a strange year, we’ve been living in unprecedented times and the closure of ...
Googles Page Experience Update
Googles Page Experience Update It’s official, May 2021 sees the rollout of Googles Page Experience ...
Marketing – Definitions and Examples
When building an online business from scratch, it isn’t as simple as designing the perfect ...
The Social Dilemma: is digital taking over our lives?
Have you ever wondered how much time you’ve spent scrolling through social media, shopping online ...
Introduction to PPC Marketing
Pay Per Click (PPC) is a marketing channel that allows businesses to drive traffic to ...
Websites with Membership Subscriptions
Are you looking to have a membership website designed that not only works efficiently but ...
How Does Digital Marketing Add Value To Your Business?
Digital Marketing is a powerful tool for any business, whether you are just starting or ...
SEO Techniques To Avoid
There is no such thing as a perfectly optimised page. Search engines such as Google ...