the zip

Welcome to The Zip, the place to unzip all things digital marketing! Here you’ll find tips, tricks and opinion pieces on everything from algorithms to trends and jargon busting.

5 Spooky Digital Marketing Mistakes to Avoid

Oct 8, 2023

When you have only recently started your SEO journey, it can be easy to fall into some spooky traps that can haunt your online presence. In the spirit of the season, we have gathered five spine-tingling digital marketing mistakes that you should steer clear of to keep your brand from going bump in the night.

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Featured Blog Of The Month

5 Ways to Give Your Website a Festive Makeover for the Holidays

Nov 8, 2023

In this article, we will explore five creative ways to give your website a holiday-themed facelift that will delight your visitors and potentially improve your SEO rankings.

5 ways to improve your SEO rankings on a budget

Mar 21, 2022

Search engine optimisation (SEO) can be a scary prospect. This blog will detail how you can improve your SEO rankings on a tight budget.

A Beginners Guide To Google Analytics

Mar 27, 2022

Google Analytics is one of the best web analytics solutions available on the market. This free tool makes it simple to keep track of critical information.

A Beginners Guide To PPC

May 15, 2022

Whether you have a huge marketing budget or not, PPC can be a cost-effective method of driving traffic to your website.

Backlink Building In 2021

Apr 28, 2021

Backlinks can still improve your SEO performance, but backlinks are not as important as they were a couple of years ago. Read up on Backlink Building in 2021