SEO hasn’t changed too much over the years, a few updates here and there. Your content still requires constant attention to continue generating traffic, that's assuming that you have got the basics of SEO right. Unfortunately, this seems to be where many businesses are going wrong.
Here are some of the most common SEO mistakes that businesses tend to make, that ultimately cost them leads and sales. Stopping these mistakes could lead you to a healthy SEO boost!
Neglecting Local Search SEO – Google tends too much prefer local search terms and keywords over global ones when they are both included in search terms and your website, so if you are a local business owner, it’s especially important.
What you should be doing is using plenty of location specific search terms to hop to the front of the queue, and you got to ensure that you claim your business as your own on Google’s My Business page. This will massively help your chances of appearing in local search terms.
Creating Content Only for Google – I remember the days when SEO was about making your site relevant, and how we did that was by packing in a lot of keywords, basically we were producing content for the search engines and not the end user. If this is something that you are still practising, then stop!! This will get you penalised nowadays.
Organic, original and engaging content that's written for the customer first, ultimately answering the queries that they may have will win this battle. Jazz it up with relevant heading tags, some targeted keyword phrases and giving it a hook will score you highly and can only improve your rank.
Forgetting About Mobile – A BIG no no! With our ever-changing habits, users are now consuming more data on a mobile device than ever before, in fact mobile surfing took over a few years back. Ensuring a customer gets the same experience on a mobile device is a crucial part of SEO.
Without optimising for mobile, you are alienating a lot of potential customers, I mean how many times have you used a mobile device and been taken to a website that's not optimised, you end up pinching the screen, accidentally clicking links, text is too small… You get the idea.
Ultimately you need to create a great user experience for any potential customers you may have, make sure you answer their questions and streamline the user experience.
