If you are aiming to build up your business and engineer more users to your site, why not use PPC advertising?

Pay-per-click (PPC) is an advertising method where every time an ad is clicked on by a user, the advertiser pays a fee. Using a PPC strategy will drive traffic to your site which can help build up your position in the industry.

PPC are paid ads that are listed at the top of the search results page when a similar term is searched in. They provide a range of useful data that can be used to further your advertising campaign. PPC advertising can be used for increasing sales, generating leads and promoting brand awareness.

When running an ad campaign using PPC, here are some tips to help optimise your results and ensure success.


Research your target audience

Knowing and understanding who your ideal customers are will help you create targeted ads that perform well. To analyse your target audience, you should understand your demographics so you can cater for their interests and behaviours.

Monitor ad performance and be prepared to make changes

As time goes on, your PPC ads may need updating or reworking. What users want may change with time, meaning search terms may also change. New keyword data can be used within your PPC ads to increase search relevance and may help you increase impressions leading to a higher click-through rate.

Find and use data from your ad campaign

Your PPC ads can generate a lot of useful information that can be utilised to improve your whole SEO performance. Keyword search, for example, is something that will change over time with users changing their search terms and what they may be looking for. Analysing your business’s keyword search terms can help you understand both the content and frequency of searches that you may aim to appeal for.


Don’t ignore keyword search

Keyword search is an essential method of identifying the terms that your potential customers are searching for. From gathering this keyword data, you can write and adapt your website content, dropping in these terms, which will work with your search engine to appear higher on the results pages when users search for them.

Don’t broad-target your ads

Without geotargeting and specified ad placements, broad targeting can become ineffective in the long run. Refining your ad placements will ensure that your target market will receive your ads which can increase your click-through rate (CTR). Having a high CTR is essential for PPC success and is measured by the number of people who view your ad through impressions that actually click on the ad.

To accurately represent your brand to potential customers, in the ad text and the ad landing page make sure you avoid being too general and instead use specific keyword terms that align with who you are targeting and the services or products you are offering.

Don’t forget about ad landing pages

When your ad is clicked on, it will directly take the user to its landing page. If your landing page is neglected, you are likely to lose potential customers. The landing page should accurately display the relevant information users are looking for and have a working sales funnel, to capture the interest of the customer and give them a chance to try out the service or product.

PPC ads are great to use and having awareness about these tips should attract success to your business and your overall ad campaign. By understanding what your customers are searching for, you can adjust your PPC ads and create an ad that appeals to them directly, making your campaign both effective and distinctive. To find out more about marketing and advertising, get in contact with us or visit our website.