Local SEO is often overlooked by businesses across the globe. When applied correctly, local SEO can be a great asset to your website’s SEO strategy. However, if Local SEO is not applied correctly to your website, it could negatively impact how you rank on Google. Read the blog below to find out why local SEO is so important.
Attempting to roll out a generic SEO strategy with basic keywords or phrases could ultimately prove to be a waste of time. Especially if your business faces strong competitors, local or otherwise. The volume of competitor sites using generic keywords is often so high that, it’s practically impossible for you to get your website’s visibility anywhere near the top 100, let alone the first page. This may make implementing an SEO strategy seem like a daunting prospect, but it doesn’t have to be, with the help of team greyzip!
Most companies will know through lack of visitation to their website from clicks and interactions, that simply having your product or services named and listed isn’t enough. It’s time to get precise with how you use written content and SEO across your website.
For local businesses such as trades and hairdressers, utilising location-based SEO is essential. For example, “Timmy the Local Tradesman", only had his services listed with no locations present. Google may not see him as a relevant source for a customer searching nearby when in reality, he’s the perfect man for the job. He could have the most aesthetically pleasing website in the world, and yet it wouldn’t make the slightest difference. It’s absolutely imperative to tailor who he is, what he provides and WHERE he provides it to bring increase his chances of being found.
If you are a business that realises locations for your services, it's absolutely essential for location-based pages and content to be present throughout. The reason for this is quite simple. It allows for specific locations to be paired with targeted keywords in an attempt to get you acknowledged by Google as a relevant result when users are searching for services within a specific area.
Something we see all too often across local businesses is the lack of consistency on their website. Especially, basic contact information such as address. Beyond making your website look and feel professional, there are lots of benefits to having your address clearly listed. Integrating Google Maps with the coordinates to your HQ is a fantastic way to not only show clients where you’re based but also great for customer interaction. For some businesses, overlooking such minor details can result in direct competition consistently ranking higher than you.
It’s not just website elements that can affect how customers find you locally on search engines. A huge benefit that local businesses should be taking advantage of is registering with “Google My Business”. Signing up and completing your business profile, could help your site could bypass hundreds of competitors when a potential client searches information linked to who you are and what you provide.
The points above are just the tip of the iceberg when it comes to the importance of local SEO and how beneficial it could be to improving your Google ranking. To find out what greyzip could do for your business with our Local SEO services, contact us today!
