Information saturation has intensified over the years, which has made it even more difficult for businesses to position themselves at the top of the search results. However, in this blog we will list some tips that will help improve your website’s ranking.
1. Improve Loading Speed
The loading speed can impact your website in two main ways. If your website takes too long to load, Google will detect this and lower your ranking. Simultaneously, it will affect the way that visitors interact with your site. A slow website is prone to having users leave and not coming back, which ultimately, would be affecting your traffic.
However, a website that has optimised its page speed and server response time will bring in more traffic. Thus, Google’s algorithm noticing such popularity would be reflected in your search ranking adjustments.
2. Use Keywords Appropriately
You must limit the number of keywords or else, Google will become aware of this and may have a counter effect on your ranking. Keywords should be included in the header tags, image captions, titles and meta descriptions so your content can meet users’ search expectations.
Also, your SEO’s performance may be impacted when using highly competitive keywords. Therefore, you should try creating new content that focuses on low-competition keywords. If you struggle to find any ideas, you can search industry glossaries for keyword inspiration.
3. Update Old Content
Google assigns a higher ranking to those websites that give people results that match their user intent, meaning that your site must provide the answer to the user’s search query. This also relates to the selection of keywords, as your content must be relevant to your chosen keywords.
Constantly revise that the content on your website is updated, since this will foster your reliability and relevance levels, bring in more traffic, and increase your popularity. By creating new and fresh content, it is more likely that your visitors will spend a longer period of time engaging with your site.
4. Featured Snippets
Featured snippets are the big boxes that appear at the top of Google’s search results and contain information taken from one of the websites in the top 10 results. For your website to be displayed in the snippet, you have to make sure your content is formatted correctly.
Use subheadings to describe each section of your content with consistent H tags (H2, H3, H4…). You can review this and make the corresponding adjustments through content management systems (CMS) such as WordPress.
On the other hand, you can also get your featured snippet by creating content that is relevant to your keywords. For example, if you want to get the snippet for the keyword “black holes“, you would have to include a section about black holes in your page that could fit inside the featured snippet box.
5. Make Your Site Mobile-Friendly
The use of mobile devices has surpassed computers and laptops, and the number of searches made through mobile has increased accordingly. This is a fact that is not overlooked by Google and should not be by you either. Through a specific index, Google is able to monitor and verify the mobile version of your site. If your site is not suitable for all kinds of devices, it will negatively affect the user experience and consequently, your ranking too.
6. Optimise Your Images
By enhancing the images in your site, you would be speeding up your load time, and lifting the relevance of your content. Optimising your images involves the following aspects:
- Applying the correct image file size and format
- Refine the images’ description tags and file names
- Considering copyright
- Verifying they are mobile-friendly
- Using unique content and reducing the number of stock photos
Moreover, it is crucial to include alt-text descriptions to images to enhance accessibility and ease the process for those users that require screen readers to process images on the website. This will not only improve the user experience, but it will also allow search engines to better crawl and rank your website.
7. Optimise Your Links
Adding links within the text will increase the credibility and authority of your website. So, ensure that you are including trustworthy sources, and linking to other sites in your niche or industry. However, it is of great importance that you verify that the outbound links included in your content are directing users to websites whose information is recent. Otherwise, this might affect your ranking.
Link keywords to create descriptive links that consequently, will improve your SEO and add value to your web visitors. Include the name of the destination, rather than using “click here” hyperlinks.
Another important point to consider is fixing any broken links. In other words, replace all those links that lead users to a 404 page so neither your traffic nor your ranking is not affected.
Hopefully, you have acquired a better understanding of how you can improve your website’s ranking and that these seven tips have been of great use. If you need more information, you can also check our other blog article on 5 ways to improve SEO ranking on a tight budget. You can also contact us to get our team to perform a free SEO review of your website.