You probably don’t need to be told how important SEO is if you’ve made it this far. The increased digitization of businesses of all sizes and sectors has meant that business owners have had to pay more and more attention to how their business performs online. And SEO is one of the best ways to improve your website’s visibility and traffic organically.
However, we understand that hiring an agency to manage your SEO can be intimidating. After all, if you don’t know much about SEO, it can be difficult to put your trust in an agency. So, why not just hire an in-house SEO to handle your search engine marketing?
Many people, in fact. However, it is not always the best option. While having a dedicated in-house SEO team has some significant advantages, hiring an agency is still the best option. We understand that as a business owner, you need to make the most of your time, money, and resources – and hiring an SEO agency allows you to do just that.
It takes time and money to hire and train an in-house SEO team.
One of the most advantageous aspects of hiring an agency is that you do not have to worry about the recruitment process. A good SEO agency can begin improving your online presence and visibility from the start. After all, this is what they do.
Everyone is aware of how difficult, frustrating, and time-consuming good recruitment can be. To avoid making bad hires, you must know exactly what you’re looking for and conduct thorough interviews. The ideal employee rarely falls into your lap, and building an entire team can take months – and that’s just to hire the team, let alone train them.
You will also be hiring an entire team. The days of one-man SEO are largely over. To tick all the boxes and deliver results, an effective and impactful SEO campaign necessitates a diverse set of skills and specialisations. Putting together a well-managed and fully functional team requires a significant investment – not only in terms of money, but also in terms of time and resources.
Hiring a full team of talent will always be difficult, and this is where most businesses that try to implement in-house SEO fail. Recruiting and retaining marketing talent for an in-house SEO team can be difficult because the majority of this talent prefers to work for an agency in the first place. Working on a variety of different clients and campaigns is more valuable and provides a broader range of experience. This makes putting together a long-term, well-oiled in-house team extremely difficult.
And that’s before we even get into training your team. Many businesses choose in-house SEO because they want an SEO team that is perfectly suited to their needs as a business, rather than the more general approach they (mistakenly) expect from an agency. But how do you train an entire team of new employees to understand your company’s needs, objectives, branding and messaging, tone, infrastructure, and so on? Even if you’ve painstakingly assembled a team of talented individuals, that will take a long time.
Hiring an SEO agency, on the other hand, entails assembling a team of career professionals and specialists who possess all of the necessary skills, experience, and talent to ensure the success of your campaign. Going in-house requires you to build a team around the skills your brand requires, whereas agencies typically have larger teams. This means they can assess your needs and match you with the services and talent they have available, and they’re ready to work from day one.
Using an SEO agency is less expensive than building an in-house team.
Building an in-house SEO team will take time and resources, but it will also cost money. Recruitment costs are frequently high (and even higher when hiring specialists), and this team will be salaried. Not to mention the numerous tools you’ll need to secure to support and facilitate your team’s success.
But why is it more cost-effective to hire an SEO agency? Many people are initially put off by the cost of hiring a reputable SEO and digital marketing agency. But, in most cases, an agency will provide a more streamlined and focused service than an in-house team – especially a newly formed in-house team. When you work with a good SEO agency, you essentially get more bang for your buck.
This is due to the fact that agencies employ a diverse range of fully-trained and experienced individuals with a diverse set of skills and talents. Their job is simply to match the specialisations at their disposal with your campaign in order to achieve the best results possible. Do you require a complete technical SEO overhaul or a dedicated and extensive long form content marketing campaign? These skills are ready to be deployed by agencies from the start of your campaign.
This saves you the money and time it would take to hire and train a team just to get things started. Putting together the ideal team isn’t easy, and it’s certainly not cheap. SEO also exists in a volatile and rapidly changing environment – it’s difficult to predict, and snags and unexpected turns should be, well, expected. Your campaign will include some unexpected twists and turns.
Why is this a problem, and how does it relate to the costs of hiring an SEO agency? Many businesses that go the in-house route end up with a bloated team or a small team that can’t guarantee to solve every problem that your campaign encounters. As a result, most businesses rely on hiring specialist agencies in addition to their in-house team to provide the broadest skillset and tools for your campaign. Believe us when we say that this can quickly become prohibitively expensive.
Hiring a dedicated SEO agency, on the other hand, eliminates the need for recruitment, training, and salaries in favour of a retainer that will be used to meet your needs as efficiently and effectively as possible. A diverse set of skills and experience that is ready to deliver results. When your campaign encounters a snag, an agency will simply reassess and reallocate your resources as needed.
It’s also worth noting one of the most significant hidden costs of building an in-house team: the various (and expensive) tools your team will require to complete the task. SEO is a technical and in-depth field, and it’s critical that SEO professionals have everything they need to overcome problems and roadblocks, as well as perform the most basic tasks.
A variety of tools will be required for effective and impactful SEO. These costs may appear insignificant at first, but they will quickly add up and consume a significant portion of your monthly resources. These costs may come as a surprise to many businesses that are new to SEO and attempting to build their own team.
An agency, on the other hand, already has all of these tools at their disposal. They employ their team full-time and work on a variety of different campaigns on a daily basis, so the tools are used on a daily basis – and you don’t have to consider these costs. It’s included in the fee you pay when you hire an agency. The best tools have already been purchased and paid for by agencies.
Won’t an in-house team better understand my company’s requirements?
Yes, in a way. After all, a team you’ve assembled and hired specifically for your company works on your campaign every day. This certainly offers a level of insight that is difficult to match. However, this does not preclude a good SEO agency from providing everything you require.
There is a widespread perception that agencies are impersonal, offering a “one size fits all” approach to their clients. And this may be true for some of the… less recommended agencies. A good agency, on the other hand, will become a valued partner, integrating with your company and providing a seamless service with full communication.
For example, we take pride in the relationships we’ve developed with our clients. We’ve run hugely successful campaigns for clients across a wide range of sectors and industries using full transparency, good communication, and a commitment to delivering results. The good thing about SEO is that the more time you devote to it and the more patience and effort you put in, the better and stronger your results will become.
Working with a reputable and trustworthy agency means that your relationship and partnership will only grow stronger over time.
Our goal is to become a simple extension of your business that feels like an in-house team in any case – that’s the goal.
Yes, agencies work on a variety of different campaigns at the same time – but this is one of the most significant advantages agencies have over in-house built teams. In-house SEO teams are prone to tunnel vision, which is the tendency to become so engrossed and focused on their business and its needs that they lose a valuable outside perspective.
This has the potential to be a problem. After all, SEO is a constantly changing and fast-paced industry. While the fundamentals of good SEO remain constant, the nuances of its implementation necessitate professionals who stay on top of industry news and updates. A good SEO agency will be fully committed to this already – their success is dependent on it.
That’s because SEO agencies don’t just work for one company – they work on campaigns for companies of all sizes in a variety of industries and sectors. This provides agencies with a broader range of experience, allowing them to gain insight and understanding that they can apply to your SEO. In-house teams can become bogged down by the happenings of your business, and their hyper-focus on your needs can actually be detrimental.
Hiring an agency entails collaborating with those at the forefront of the industry. SEO agencies must keep up with the latest industry trends, techniques, and technologies, which they apply to your campaign. For example, we’re constantly keeping our finger on the pulse of the industry and blogging our thoughts and insights about SEO. The majority of in-house teams lack this broader perspective.
While building your own in-house team means you have completely unrestricted communications and benefit from a team that is fully immersed in your company’s activities, agencies bring their own set of advantages. Hiring a top-performing SEO agency is the best way to get a cutting-edge approach, broad experience and insight, and a more complete skill set.
A good agency can provide you with more than just SEO.
As previously mentioned, many businesses that choose to create in-house SEO teams try to build a small and lean team of specialists. Unfortunately, SEO and digital marketing are so broad and diverse that the only winning formula is one that incorporates a diverse set of skills and talents – something that small in-house teams frequently lack.
SEO is more than just one thing. If you hire top-tier technical SEO experts to streamline and repair your website, they may be unable to handle your content marketing requirements. What happens if you hire talented content writers to boost your website? What if you need them to build links? And even if you hire great link builders, they may not be able to promote your site effectively through various channels such as social media and paid advertising.
Any modern SEO campaign necessitates a multifaceted approach in order to not only deliver the best results, but also to make the most of the hard SEO work that is being done. To have the greatest impact, SEO requires content marketing, social media marketing, paid advertising, thorough web development and design, and more. Building an in-house SEO team with all of these skills is both difficult and costly, which is why it is rarely done.
A dedicated SEO and digital marketing agency, on the other hand, will come with a team of talented professionals skilled in all aspects of a successful campaign. Our team includes content writers, SEOs, PPC and social media advertisers, web developers, and others. While small in-house teams can accomplish a lot, there will always be gaps in their knowledge and talents.
The needs of a campaign can shift and change over time. While you may initially require a complete website makeover and audit, there will come a time when your focus should shift to content marketing and filling your website with quality content in order to capitalise on this work and boost your results. When your website is full of fantastic, user-generated content, you should begin promoting it via pay per click and social media advertising. You’ll probably reach a point where your current website can’t support everything you want to do, and you’ll need a complete redesign – or even a new website built from the ground up to meet all of your needs.
The good news is that a good SEO agency will have everything you need for a variety of different possibilities and outcomes. That is, their services can evolve to meet your changing needs, adapting to provide you with exactly what you require from month to month. This is the type of breadth of reach that in-house teams simply cannot match.
SEO firms are more adaptable than in-house teams.
As previously stated, SEO agencies can adapt their services to meet your needs and deliver results, providing them with flexibility that in-house teams struggle to achieve due to a broader range of skill sets. However, there is another significant way in which agencies provide a more flexible and varied approach than in-house teams – scalability.
Scaling an in-house team – either up or down – is entirely possible, but it is extremely costly, difficult, and time-consuming. When working with an agency, you will be able to scale your retainer as needed. You don’t want to be saddled with services you don’t require, or to feel restricted and suffocated because you’re not getting everything you require.
What happens when you have a campaign that needs to be ramped up and pushed with everything you have? A small in-house SEO team will struggle to provide the necessary manpower while also managing the situation. You may end up with an overworked and stressed-out team attempting to provide everything you require – and this is when mistakes occur and standards slip.
What if, on the other hand, you find yourself needing to cut back? Businesses operate in a fast-paced environment, and problems can arise. Due to financial constraints, you may be forced to make cuts. Even if only temporarily, this can be difficult to achieve with an in-house team, especially if you know you’ll need to return to full capacity at some point in the future.
The alternative is to collaborate with an agency and gain access to a completely scalable range of services. An SEO agency will be able to accommodate you if you need to change your budget due to unforeseen circumstances. If you need to cut back, simply lower your retainer, knowing that you can increase it again if necessary. If you need to double down and invest heavily for a period of time, simply increase your retainer to meet your needs – your agency will be grateful and more than happy to deliver what you require.
How do I know if I can entrust my online marketing to a company?
Many business owners are hesitant to hire an SEO agency because of a lack of trust. True, an in-house team provides full accountability and unrestricted communication – but, unfortunately, there are some less desirable SEO agencies out there that give the rest of us a bad name. Some businesses have a negative experience with an agency and decide to avoid them in the future – but you could be missing out on all of the great benefits of working with an agency.
It can be difficult to determine whether you can trust an agency – a lot depends on reputation and experience. It’s also true that, most of the time, you get what you pay for – if an agency’s prices appear a little too good to be true, chances are they are.
What are the characteristics of a great agency you can rely on? A lot of it, of course, boils down to communication and transparency. It’s difficult to track what you’re getting for your money if all an agency offers is a single, barebones monthly report to keep you up to date. On the other hand, an agency that communicates with you throughout the month, listens to your feedback, and collaborates with you will quickly feel like an extension of your own company.
For example, we make it a point to form strong bonds and relationships with our clients, never keeping them in the dark and always being completely transparent about what we’re doing for them. This has allowed us to make our clients extremely happy, and we’ve developed a reputation for being trustworthy and reliable – when you work with us, you know exactly what you’re getting for your money.