Social Media Management

Social media is one of the best tools companies can use to gain visibility online because it allows them to develop an engaged community through a combination of organic content and paid advertising.

A strong social media presence can also benefit your rankings on search engines such as Google, Bing and Yahoo. Building a social media presence will increase your business’s visibility, and in turn you will see an increase in traffic to your website and new leads.

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Let us take care of your social strategy

We know running a business is a lot of work, that’s why we are here to look after your social media marketing so you can focus on other aspects of your business. After completing a social media audit of your current performance we will develop a social media strategy for your business. The strategy will outline content themes, competitions or giveaways, offers, and national days. Once you are happy with your proposed strategy, the rest is up to us!

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The Key is consistency

Many say ‘content is king’ and they aren’t wrong, but so is consistency. We will create a monthly content calendar built around a monthly theme to give your content focus. Our content calendar’s include all the copy and images required for that month, ensuring your social media channels strike the right balance between consistency and content mix. We will work together collaboratively to ensure the tone of voice, content and copy match your brand image and values as well as engage your audience.

To discuss how social media management could boost your business’s online presence, please get in touch.

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related communication services

As well as social media management, we offer a variety of other communication services

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Social Media Management FAQs

Got a question? Check out our FAQs.

Quotation Mark

Social media management refers to the process of creating, scheduling, analysing and engaging with content on various social media platforms to build and maintain a brand's online presence.

Social media management is important because it allows businesses and individuals to connect and engage with their target audience, build brand awareness, drive website traffic, generate leads and promote products or services effectively.

The responsibilities of a social media manager typically include developing a social media strategy, creating and curating content, scheduling posts, managing social media accounts, monitoring engagement and analytics, responding to comments and messages and staying up to date with industry trends.

The choice of social media platforms depends on your target audience and business objectives. Some popular platforms to consider include Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. It's important to research and identify the platforms where your target audience is most active.

The frequency of posting on social media depends on the platform and your audience's preferences. Generally, it's recommended to have a consistent posting schedule, whether it's daily, a few times a week, or weekly. Experimentation and analysing engagement metrics can help determine the optimal posting frequency.

To create engaging content, it's essential to know your target audience and understand what they find interesting or valuable. Use a mix of visually appealing images, videos, informative articles, infographics and interactive elements. Experiment with different content formats and monitor engagement metrics to see what resonates with your audience.

To manage social media interactions effectively, it's crucial to actively monitor comments, messages and mentions. Respond promptly and professionally to inquiries, feedback and complaints. Engage with your audience by asking questions, starting conversations and acknowledging their contributions. Use social media management tools to streamline and organise interactions.

Key metrics for measuring social media success include reach, engagement (likes, comments, shares), click-through rates, conversions, follower growth and website traffic from social media. Use social media analytics tools to track these metrics and gain insights into what's working and what can be improved.

Yes, social media management comes with certain risks and challenges. These may include negative comments or feedback, managing crises or reputation issues, staying up to date with platform algorithm changes, dealing with social media trolls and maintaining a consistent brand voice and image across platforms. It's important to have a strategy in place to handle such situations effectively.

Whether to outsource social media management or handle it in-house depends on various factors such as budget, expertise, available resources and time. Outsourcing can provide access to experienced professionals and save time, but it may require finding the right agency or freelancer. In-house management allows for better control and real-time engagement but requires dedicated personnel and resources.

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Let Us Review Your Current social media Performance!

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Ready to start your digital marketing journey? Contact our team for a free consultation.