Social media is one of the best tools companies can use to gain visibility online because it allows them to develop an engaged community through a combination of organic content and paid advertising.
A strong social media presence can also benefit your rankings on search engines such as Google, Bing and Yahoo. Building a social media presence will increase your business’s visibility, and in turn you will see an increase in traffic to your website and new leads.
We know running a business is a lot of work, that’s why we are here to look after your social media marketing so you can focus on other aspects of your business. After completing a social media audit of your current performance we will develop a social media strategy for your business. The strategy will outline content themes, competitions or giveaways, offers, and national days. Once you are happy with your proposed strategy, the rest is up to us!
Many say ‘content is king’ and they aren’t wrong, but so is consistency. We will create a monthly content calendar built around a monthly theme to give your content focus. Our content calendar’s include all the copy and images required for that month, ensuring your social media channels strike the right balance between consistency and content mix. We will work together collaboratively to ensure the tone of voice, content and copy match your brand image and values as well as engage your audience.
To discuss how social media management could boost your business’s online presence, please get in touch.
As well as social media management, we offer a variety of other communication services
Got a question? Check out our FAQs.
What is social media management?
Social media management refers to the process of creating, scheduling, analysing and engaging with content on various social media platforms to build and maintain a brand's online presence.
Why is social media management important?
Social media management is important because it allows businesses and individuals to connect and engage with their target audience, build brand awareness, drive website traffic, generate leads and promote products or services effectively.
What are the key responsibilities of a social media manager?
The responsibilities of a social media manager typically include developing a social media strategy, creating and curating content, scheduling posts, managing social media accounts, monitoring engagement and analytics, responding to comments and messages and staying up to date with industry trends.
Which social media platforms should I focus on for social media management?
The choice of social media platforms depends on your target audience and business objectives. Some popular platforms to consider include Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. It's important to research and identify the platforms where your target audience is most active.
How often should I post on social media?
The frequency of posting on social media depends on the platform and your audience's preferences. Generally, it's recommended to have a consistent posting schedule, whether it's daily, a few times a week, or weekly. Experimentation and analysing engagement metrics can help determine the optimal posting frequency.
How do I create engaging content for social media?
To create engaging content, it's essential to know your target audience and understand what they find interesting or valuable. Use a mix of visually appealing images, videos, informative articles, infographics and interactive elements. Experiment with different content formats and monitor engagement metrics to see what resonates with your audience.
How can I effectively manage social media interactions?
To manage social media interactions effectively, it's crucial to actively monitor comments, messages and mentions. Respond promptly and professionally to inquiries, feedback and complaints. Engage with your audience by asking questions, starting conversations and acknowledging their contributions. Use social media management tools to streamline and organise interactions.
How can I measure the success of my social media efforts?
Key metrics for measuring social media success include reach, engagement (likes, comments, shares), click-through rates, conversions, follower growth and website traffic from social media. Use social media analytics tools to track these metrics and gain insights into what's working and what can be improved.
Are there any risks or challenges in social media management?
Yes, social media management comes with certain risks and challenges. These may include negative comments or feedback, managing crises or reputation issues, staying up to date with platform algorithm changes, dealing with social media trolls and maintaining a consistent brand voice and image across platforms. It's important to have a strategy in place to handle such situations effectively.
Should I outsource social media management or handle it in-house?
Whether to outsource social media management or handle it in-house depends on various factors such as budget, expertise, available resources and time. Outsourcing can provide access to experienced professionals and save time, but it may require finding the right agency or freelancer. In-house management allows for better control and real-time engagement but requires dedicated personnel and resources.
Ready to start your digital marketing journey? Contact our team for a free consultation.
Innovation Centre Boundary Road
Colchester, Essex
CO4 3ZQ
Company No. 11406693 VAT No. 321425444
Registered company in England and Wales 2018-2023 ©
