Technical SEO

Technical SEO provides the foundation on which your site’s performance can realise its potential

You may have great content and a cool aesthetic, but if your site has some technical SEO flaws that hinder search engines, your SEO performance will suffer. Whether it’s project support, consultancy or hands-on management, the skilled technical team at greyzip can help support you with a wide range of technical SEO challenges. Investing your resource into content and marketing may seem like a good starting point, but having a great technical foundation is hugely important to SEO. Getting the fundamentals right removes the bottleneck that can impact how well your content performs in search engines, and in some cases, could prevent it from appearing entirely. Technical SEO is the bridge between marketing and development and is a specialism in its own right. Marketers lack the coding knowledge, and developers are often unfamiliar with search engine specifics. We are adept at working with both to ensure that our client’s websites are easy for search engines to crawl and analyse.

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A position #1 listing on mobile receives just under 30% of click-throughs, which is roughly 50% more than a desktop #1 position.


Only about half of the top-ranking pages have reciprocal links.


Google searches generate no traffic for more than 90% of web pages.

Optimised Website Builds

Launching a brand-new website can really enhance a business and solve many marketing problems, but is also one of the greatest risks to SEO performance. We’ve helped many businesses through this process – from day one of the website redesign project right through to launch – and ensured they took their traffic with them when they migrated to a new website.

Targeting Global Markets

Successful international SEO is a mix of content and technical configuration. From designing a strategy tailored to target markets, and adapting content to the needs of customers in each, to ensuring search engines understand your site and drive visitors to the right version of your site, it’s one of the more complex SEO disciplines.

Structure And Linking

The structure of your website, its crawlability and its internal linking, impact on how search engines perceive the content on your site. Good content can be undervalued and overlooked if it is difficult to reach. Duplicate content issues can spiral out of control without careful management. Our technical specialists can help you maximise the value of your content.

Search Engine Results

While much of SEO focuses on influencing Google to improve visibility, it’s important not to forget the influence that good SEO has on the people using the search engine. How your website is displayed on the search result can win or lose traffic. We can help you identify what opportunities there are with your target audiences and how to capitalise on them.

Site Load Speed

A faster loading website results in better user engagement and increases conversion rates. In contrast, pages that load slowly are unlikely to rank as well in Google. The causes vary significantly from site-to-site – from server hardware to image sizes – and often requires an intense effort to resolve. We can show you how Google perceives your website and help ensure that best SEO practices are implemented.

Mobile SEO

It’s no longer enough to tick the “responsive website” box and move on. A mobile-first philosophy is a must for most B2C brands – not only is mobile the most engaging medium for most consumers, it’s often the only one. Google has taken this step, meaning that a brand that is not mobile-first is unlikely to be first to anything, whether that’s frameworks such as Accelerated Mobile Pages (AMP) or technology that supports visual storytelling.


Retail websites present unique technical SEO challenges. They tend to be large and contain lots of similar pages for filtering and sorting products – great for users but, often, a headache for search engines. Higher resolution imagery and multimedia content is also more embedded in a users expectations. At the same time, there are opportunities to gain more from Google through its rich search features and Image Search that can be easily overlooked.

Voice Search

Optimising for voice search is one of the hottest topics in technical SEO currently. While it’s true that there are opportunities for brands, cutting through the hype can be difficult. We can help you identify the commercial reality of how voice search will impact your brand and what you should be focused on.

Some FAQs about Technical SEO
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Traditionally, the phrase Technical SEO refers to optimising your site for crawling and indexing, but can also include any technical process meant to improve search visibility. Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. The critical element in successful URL redirecting (or “domain forwarding”) is taking the time to make sure that ALL links to your old page from other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned
Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites, particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text. The overall impact of using ALT tags, in terms of search engine optimisation, is low. As they have become abused (like meta tags ) by webmasters who fill alt tags with streams of keywords, the major search engines have lowered the importance of ALT tags in their algorithms. However, ALT tags are a required element for standards-based HTML coding. Every image must have an ALT tag, and each ALT tag must be properly implemented.
A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases. Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That’s because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results. AltaVista, AllTheWeb, Teoma, and Google all factor in the number and quality of links to your site when giving your site its ranking. Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine and request a visit by their spider. In essence, that is search engine submission. Because so many millions of web masters have submitted their sites over and over, the search engines have responded by putting more emphasis on sites that their spiders find naturally and less and less emphasis on sites submitted directly. So, being found is better than submitting directly.

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