Our experienced PPC team has been trained by and worked with Google, Meta, TikTok & more. This training means we can deliver the best results and maximise performance as well as your budget.
Pay per click
Bespoke Advertising Plans
Here at greyzip we will create a bespoke social advertising plan that is specific to your business’s requirements and budget to drive awareness, engagement and website traffic. Three things that in time will lead to increased conversions and leads. To discuss how paid social media could benefit your business, please contact us.
Is paid social a good way to advertise?
Utilising social media to advertise your business is a great cost-effective way to reach your audience. Each of the social media platforms offer something different in terms of advertising and during our initial consultations we will discuss the audience you are targeting and what your advertising goals are.
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At greyzip, we understand that a truly effective SEO strategy cannot be implemented until you take the time to conduct the proper research & planning.
Monitoring performance
We'll keep a close eye on your campaigns and keep tabs on each one to make sure they're effective. The information gathered will also be used to enhance subsequent ads. To guarantee you obtain the greatest results, our experts will also examine your ad budget on a regular basis and offer recommendations. We value transparency, so we will either provide you access to full data or just a monthly summary, depending on what is most convenient for you.
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Pay Per Click FAQs
If you've got questions about our SEO Services, check out our PPC FAQs:
What metrics should I track in PPC campaigns?
Some important metrics to track in PPC campaigns include click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), Quality Score and overall campaign ROI. Monitoring these metrics helps optimise campaigns and measure success.
What is PPC advertising?
PPC advertising is a digital marketing model in which advertisers pay a fee each time their ad is clicked. It is an effective way to drive targeted traffic to websites and achieve specific marketing goals.
How does PPC advertising work?
PPC advertising works through an auction-based system. Advertisers bid on keywords relevant to their target audience. When a user searches for those keywords, the search engine displays relevant ads and the advertiser pays if the ad is clicked.
Which platforms offer PPC advertising?
The most popular platforms for PPC advertising are Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads). Additionally, social media platforms like Facebook, Twitter and LinkedIn also offer PPC advertising options.
What are the benefits of PPC advertising?
Some key benefits of PPC advertising include immediate visibility in search results, highly targeted reach, control over budget and spending, measurable results and the ability to adjust campaigns in real time.
How are PPC campaigns optimised?
PPC campaigns are optimised through careful keyword research, creating compelling ad copy, continuous monitoring and analysis of performance metrics, testing different ad variations, refining targeting options and optimising landing pages for better conversion rates.
What is Quality Score in PPC?
Quality Score is a metric used by Google Ads to measure the relevance and quality of keywords, ads and landing pages. A higher Quality Score leads to better ad rankings and lower costs per click.
How do advertisers choose the right keywords for PPC?
Advertisers use keyword research tools to find relevant keywords with sufficient search volume and low competition. They consider factors such as relevance to their offering, user intent and the estimated cost per click (CPC) before selecting the keywords for their PPC campaigns.
How much does PPC advertising cost?
The cost of PPC advertising varies based on factors such as keyword competitiveness, industry, target audience and the platform used. Advertisers set a daily budget and can control their spending by adjusting bids and targeting options.
Can PPC advertising work for small businesses?
Yes, PPC advertising can be beneficial for small businesses. It allows them to compete with larger companies on a level playing field by targeting specific niches, locations, or demographics. It offers flexibility, scalability and the ability to measure results.
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